At the core, a lead magnet is an exchange – a highly valuable piece of information given to your prospects in exchange for an email address.
And the key word here is value. What you give away as your lead magnet must ‘move the dial’ for your prospects, either relieving a pain or solving a problem.
The bottom line is that they are a critical part of your marketing strategy and without them, it’s going to be hard to measure your success and build valuable relationships with prospects who could one day become your next high paying client.
In today’s Result Over BS Show, Maquel shares with you his top 5 lead magnets to attract your dream clients.
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