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Marquel: Hey, what’s up, my friend? Dr. Marquel Russell here, the king of client attraction, and welcome to this brand new episode of the School of Client Attraction. [01:04.4]
Today, we're going to just build on last week's episode, so, hopefully, you checked that out where I shared with you the first phase of scaling your coaching and consulting business. Today, we're going to talk about the second phase. Once you've done the first phase, if you haven't done it, go check out that episode.
Once you complete that first phase, then we're going to get into the second phase. The second phase of scaling your coaching or consulting business is creating a client attraction flywheel. Okay, you want to create a flywheel where, for example, when this one thing happens, this happens, this happens and now it continues to spin and it doesn't stop, just like a flywheel.
What does that look like? For example, I’ll just give you a basic example. For us, that may mean we help a client get results. They send us a testimonial. We use that testimonial. We put that into our advertising that sends us a new client, and then, that new client, we help them get results. They send us a testimonial. We put that in content, and then blah, blah, blah, and now that system continues. That's not our exact one, but that's an example of what that may look like. [02:02.6]
For example, you may launch an ad. This ad does this. This happens. This happens. This happens. That leads to a client. This happens. This happens. But you want to have a systematic approach where you're getting new leads in your door every single day. Those new leads are converting to applications. Those applications are converting to actual calls.
Some of those calls are converting to actual clients, and now those clients are getting served, and then those clients are getting results. Those clients send you a testimonial. Those testimonials are maybe going into your marketing, and then that marketing is sending you a new client, and so forth and so on.
But you want to figure out what that looks like for you based on your particular business model and now you create this flywheel. Now every time you spin it and you speed it up, it just continues to spin and continues to spin without interruption. That's what you want to have in your business and that's the second phase of scaling your coaching and consulting business.
Now, if you want us to help you with this, let's say you want to have a call, hop on the phone with you and show you what that looks like to actually do this, it's pretty simple. Just schedule a quick call with us. Go to RapidGrowthSession.com. That’s “rapid growth session” [dot] com. Go over there and schedule a chat. We’ll hop on the phone. [03:03.6]
You can't buy anything on the call. It's not a sales call, right? We're going to just dive into your business and do a deep-dive assessment, see where you are and help you map out the game plan and actually make this happen.
If you're like, Okay, I don't want to have a call just yet, I want to kind of do it on my own, that's totally cool as well. You can just text us. It's really simple. You can text us and put the word “podcast” in your text body and then text (904) 447-5274. You'll get a reply back. It will ask you for your first name. Send your first name. It will ask for your email. You send your email.
Then from there, you can either take the game plan and go, implement it on your own, find somebody else to help you implement it, or if you decide you want us to help you implement it, you can let us know and then we'll schedule another the call to talk about how we can do it. Okay?
Thank you so much for checking out this episode. Have a phenomenal day, because you absolutely deserve it. Talk to you soon. [03:48.7]
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