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You can have the perfect funnel, pick the ideal target and put out great content… but that only counts for 10% of your success. Without this one ingredient, all your efforts just lose you money.

What accounts for the other 90% of your success? 

A great offer! 

If you have the wrong offer, or it’s positioned wrong, you won’t convert traffic into leads… and you certainly won’t convert leads into clients! 

Want to discover how to build client-winning offers? Listen now! 

Show highlights include: 

  • The key ingredient of your business that decides 90% of your client-getting potential… it’s more important than your targeting, your funnel… or even your social media content (1:07)
  • Your offer and your service are not the same thing! Know the difference to attract clients instead of chasing them away (1:27) 
  • The two types of offer you need to ensure people who don’t know you rapidly become clients who pay you $3,000 or more for your service (1:31) 
  • Why you should position your paid offer as the “logical next step”… it’s so powerful that people will feel stupid to say no! (2:05)
Read Full Transcript

Client Attraction University, 250 million in revenue for coaches, consultants, and service providers, all across the globe, and that number is growing as you listen to this. Want more clients, profit, freedom, and impact? Go to PaidAdPlaybook.com.

PaidAdPlaybook.com—that's P-A-I-D ad playbook [dot] com.

Marquel: Hey, what’s up, my friend? Marquel Russell here. Welcome to this brand new episode of the School of Client Attraction. [01:02.7]

In today's episode, I want to share with you something really cool and interesting that most people don't realize that 90% of your ad success is determined on one thing. It's not your funnel. It's not even your targeting. It's not any of that. Not your image. It's not your videos. All that stuff is important, but that's 10%. 90% of your ad success is determined by one thing and that one thing is your offer.

Yes, your offer, and I'm not talking about what you're selling, right? I'm talking about, for example, there are multiple different offers. You have a lead generation offer and then you have your actual offer that you're going to sell once people go through your system, right? Once they get to the point of buying something.

What are you offering them in your first ad for them to become a lead? That's going to determine 90% of your success, your offer and your messaging, and not even just the offer, but how you're framing that offer via your messaging. Very, very, very, very, very important. [01:55.3]

Keep that in mind, how you structure, how you position the offer, and so how you're taking them from that to your paid offering. Right? How is your actual pay offer the logical next step from this free offer? And how you position that in the marketplace on the front end to make it irresistible to the point where it's actually something that people will actually buy. Keep that in mind when you're crafting your ads, crafting your ads and your messaging, and your copy and your lead magnets, and all that good stuff, because all that is going to come into effect.

Now, of course, if you want to dive into this, you can go get our “Seven-Figure Client Business-Building Bundle.” You can text “podcast” to (904) 447-5274. We're going to give you our “Paid Ad Playbook” that shows you how to get 50 to 100 leads every single day that actually convert into clients. We're going to give you our “Enroll More Clients Guide” that actually allows you to speak to people and, within 45 to 60 minutes, they’re paying you $3,000, $10,000 or more.

And not only that, we're going to give you and show you how to package up your knowledge and expertise when you can make $100,000 a year or $100,000 per month, which is going to help you big time when it comes to your offer and make your ads even more profitable. [03:04.8]

If you text “podcast” to (904) 447-5274, you're going to get a reply back to ask you for your name. Just reply back with your first name only. You're going to get a reply back to ask for your email. Just reply back with email only and it will send everything to your box, your email box.

But if you’re thinking, Okay, Marquel, I’ve seen you online a lot. I get it. We know you can help me. How? Let's talk about it. If you want to do that, just go to RapidGrowthSession.com. That’s “rapid growth session” [dot] com. Go over and schedule a quick chat, a 15-minute chat. You can't buy anything on the call, so don't bring your card, your wallet, your purse, none of that type of stuff, because you can't buy anything.

On this call, what we're going to do is dive into your businesses’ diagnostics, see where you are. Where are you looking to go? How much are you currently generating? How do you want to 4X, 10X or whatever? Where are your ideal clients hanging out online? How do you get in front of them? We're going to cover all that on the call, and then from there, you can either take the gameplay and go implement it on your own, find somebody else to help you implement it, or if you decide you want us to help you implement it, you can let us know and then we'll schedule another the call to talk about how you can do it. Okay?

Thank you so much for checking out this episode. Have a phenomenal day, because you absolutely deserve it. Talk to you soon. [04:04.0]

What's the difference between you and mega-successful coaches and consultants with a dream business? Simple. They're getting more leads than you are. What if there was a way to get 50 to 100 leads every single day like clockwork? Would you want it? Then go to www.GetDailyClients.com to access our Paid Ad Playbook that has brought in millions of leads for our clients over the years on complete autopilot.

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