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You may be hesitant to run paid ads. And it’s understandable. Nobody wants to waste their marketing budget on ads that don’t work — especially if you don’t know what you’re doing. 

But it doesn’t have to be that way. This podcast gives you two rules to guarantee that you never lose money on ads. 

Listen to this episode now to discover the two rules the mega-successful coaches use to skyrocket their business with paid das

Highlights from this episode include

  • [1:13] Your ad isn’t the problem. Follow rule #1 to print money instead of bleeding it.  
  • [1:21] Exactly how much to charge for  your most expensive offer so your audience devours it
  • [1:28] Why you’re bankrupting your business if your offer only costs hundreds of dollars
  • [1:53] How to keep attracting high-paying clients (even while ad costs soar). 
  • [2:12] The “zero profit” strategy nobody’s talking about that lands you high paying clients for free

If you want to know how to get 50-100 leads for your coaching business every single day, head over to https://getdailyclients.com to grab our free Paid Ad Playbook, as well as some other great bonuses.

Read Full Transcript

Client Attraction University, 250 million in revenue for coaches, consultants, and service providers, all across the globe, and that number is growing as you listen to this. Want more clients, profit, freedom, and impact? Go to PaidAdPlaybook.com.

PaidAdPlaybook.com—that's P-A-I-D ad playbook [dot] com.

Marquel: Hey, what’s up, my friend? Marquel Russell here. Welcome to this brand new episode of the School of Client Attraction. [01:01.8]

Now, a common question I get, and a lot of people are hesitant about running ads because they're scared they're going to lose money, so I want to share with you two simple rules to guarantee that you never lose money on ads.

Rule number one is simple. Always have a premium price offer. Always have a premium price offering. Now, what do I mean by a premium price offer? You want to ask something where you sell something for $3,000 to $10,000 or more, right? Always have a premium price offer, even if it's not your front core offer because I know a lot of people sell courses and trainings at $97, $297, $397 or something like that. That's fine if that's your thing, right? But at least make sure you have something that they can go into to pay $3,000, $10,000 or more, because, a lot of times, you probably won't make a ton of money, if any, on your front end core offer. That's number one. Always have a premium price offer.

Number two, never forget rule number one. Never forget rule number one, because, like I said, a lot of people [are afraid] because right now the cost of advertising is continuing to go up. More people come on to platform. It’s going to keep continuing to go up, so you want to have a premium price offer, because a lot of times, a lot of people who I know who sell a $97 front end or their funnel, front-end funnel, have 297, 497 or whatever. [02:09.6]

That pretty much just helps them pay for the advertising, so they just break even on the front end. I know they don't really talk about that a lot. They break even on that and they make all that money on their back end at $3,000, $5,000, $10,000, $25,000 offers. You want to always make sure you have one of those premium price offers in place, even if you're leading with a low, low-ticket type of offer, okay?

Those are the two ways to guarantee you never lose money on ads.

Now, if you haven't already got access to our Seven-Figure Client Business-Building Bundle, I highly recommend you go do it. You can either text “podcast”, all one word to 904-447-5274. “Podcast”, just really simple. You’ll get a reply back asking for your name. Reply back with your name. Then you’ll get a reply back asking for your email and you reply back with your email, and then you get everything delivered to you.

You're going to get the Paid Ad Playbook that shows you how to get 50 to 100 leads every single day to convert into clients. You're going to get to Enroll More Clients Guide, the exact script that shows you how to get somebody to pay you $3,000, $10,000 or more in only one call. You're going to get our training that shows you how to package your knowledge and expertise to make $100,000 or $100,000 a year. You're going to get all that for free just as our way of saying thank you for checking out the show. [03:13.3]

If you're like, Hey, Marquel, I’ve seen enough, I’ve heard enough, I want to work with you on a team, you can actually jump ahead of the line and you can go to RapidGrowthSession.com. That’s “rapid growth session” [dot] com. Once you get over there, you're going to just click yes that you’ve already seen the videos and all this because you’ve watched this, and then from there, just fill out a quick application for a quick 15-minute chat.

On there, put that you saw all the School of Client Attraction shows, and then if we decide we can help you, you actually get a scholarship. If we can't help you, that's totally cool as well.

You can't even buy anything on this call, so you don’t have to bring your card or wallet or purse and all that type of stuff. The whole goal is a deep-dive diagnostic into your business to see where you are, see where you're looking to go, see kind of the blind spots you may have, and show you how to add an extra five to six figures to your monthly revenue. Then, from there, you can decide, Hey, I want to have another conversation, this is how you all can help me implement it, or you can take the game plan and go do it on your own.

Thank you so much for checking out this episode. Have a phenomenal day, because you absolutely deserve it. Talk to you soon. [04:04.4]

What's the difference between you and mega-successful coaches and consultants with a dream business? Simple. They're getting more leads than you are. What if there was a way to get 50 to 100 leads every single day like clockwork? Would you want it? Then go to www.GetDailyClients.com to access our Paid Ad Playbook that has brought in millions of leads for our clients over the years on complete autopilot.

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