You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.
Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.
Marquel: Hey, what's up, my friend? Marquel Russell here. Welcome to this brand new episode of the School of Client Attraction.
In today's episode, I'm going to just reveal the best products to sell with Facebook and Instagram ads. There’s a couple of different ways to do this, right? Number one, and there are a few different ways, one thing you can do is you can do like a free plus shipping offer, where if you're giving away a book, people pay you for the shipping, and then they buy a $97 upsell. There may be something for 2.97 and then maybe something for 97 and so forth. Some people have like a low-ticket offer where they sell them something for like $7 and $97 and so forth and so on, right? And you have Shopify offers. You have a lot of different offers. [01:09.0]
What I’ve found to be the best products to sell with Facebook and Instagram ads is high-ticket offers, and when I say a high-ticket offer, I'm talking about anything from $3,000 to $10,000 or more up to $50,000 to $100,000, and let me explain why. There are actually two reasons.
Number one, it actually helps you become profitable faster, right? It helps you become profitable faster. Let me explain. If you see anybody else online and they're still selling lower-ticket offers, so if you see somebody doing free plus shipping offers where they give you something for free or they give you the book for free, and then upgrades, upsells you to other stuff, or they're selling something lower-ticket on the front end or even some of the people who sell on webinars for 97, some of them.
But a lot, especially with the lower-ticket front end offers like $7, $97, 2.97, stuff like that, a lot of those individuals lose money on the front end and they willingly lose money on the front end. They're willing to go 90 days in the hole without making any money profit. Their goal is actually to break even on their front end. They're not even looking to make money. They're looking to get you into the back end to the higher-ticket stuff to actually get results. [02:16.9]
Most entrepreneurs, depending on your ad budget and stuff like that and where you are in your business, most can't afford to go into the red for 90 days, so you will end up going broke. You can't compete with some of those individuals who are in your space who have bigger ad budgets. When you have a high-ticket offer on the front end and that's your core offer via a sales call or something like that, you can actually become profitable faster, which allows you to put that money back into your advertising, so you can actually scale things up, even faster, right? That's the number one reason that's the best product to sell.
Number two, it gives you more room for error. For example, if you sell them something for $7, 2.97 or something like that, and that's your front main core offer, you can't really afford to risk, so to speak, much money before you actually need to make some. [03:02.7]
If your offer is only 2.97 and that's all you have, you can only spend about 2.50, 2.75, because you want some profit, right? But if you've got something you're selling it for 5,000, you can actually afford to maybe spend 2,000 to get a customer, and you spend 2,000 if you’ve made 5,000 for every 2,000 you’ve invested, right?
You want to think about those two things and that's why I’ve found that high-ticket offers from $3,000 to $10,000 to $50,000 or more, those become the best offers to sell when using Facebook and Instagram ads.
Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon. [03:39.3]
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