You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.
Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.
Marquel: Hey, what's up, my friends? Marquel Russell here, the king of client attraction, and welcome to this brand new episode of the School of Client Attraction. What I want to do real quickly is I want to kind of just do a 2020 in review first and I want to share with you some predictions for 2021.
First and foremost, 2020 obviously came with its own individual set of challenges, right? Our whole game plan for the year in terms of our revenue goals, everything was boiled down to doing live events. We had two live events that we were going to do every quarter. We started with eight events. We had our numbers backed out, literally the whole nine yards. We did one event. Then we sold another live event and COVID hit and we couldn't do any more events, right? [01:13.9]
At that point we had our strategic planning call with myself, my executive assistant and my right hand man, Aundrae, and my assistant, Bianca, she said, “Are we changing anything when everything is going on with COVID?” and I was like, Nah. Both of us we like, No, and so we just kind of continued to go to process.
A buddy of mine who I’ve got a ton of respect for, he actually posted something on social media and he said something about like, Things are going to go back to how it was in 2008 or something, and I’m like, What do you mean by that? And he was like, You will see how those high-ticket conversations change. I was like, Okay, we'll see. We'll see what's up.
Long story short, we ended up making a pivot. Instead of doing live events, we did virtual because what we did differently than everybody else, everybody else saw massive obstacles. We saw massive opportunities. [02:01.0]
While, yes, going out, taking our events from offline to online, we saw it as an initial obstacle, but we said, You know what? This could be a huge opportunity, and it ended up being a huge opportunity because it wasn't… It eliminated the majority of our overhead. It eliminated overhead for those who attended the events, so they didn't have to buy tickets or hotels or none of that type of stuff, or leave their family.
That was one of the biggest things that we implemented into our business that completely changed the game. It was implementing these live events consistently and that led to us actually growing our team. I think we've grown our team 4X in 2020. We had I think about five people on my team at the beginning of the year. At this point, we have about 20 people on our team and we just actually hired, interviewed another person today and we’re bringing him on board. It's continuing to grow.
Then the biggest thing we did was just kind of zoom out and we didn't do anything that we didn't really add on new things. We're testing out new client acquisition channels. We started testing out YouTube. We're doing a lot of stuff, getting on stages, and so we see a lot of our clients come from events and so forth. We implemented some of that stuff. [03:04.4]
Also, we hired some new coaches, so we're increasing our fulfillment and our client success. Our clients are getting crazy results, but essentially we're doing the same exact thing. We're just kind of 10X-ing that whole process.
That's the 2020 in review process for the most part.
Now my predictions for 2021. One of my biggest predictions is a lot of people say, a lot of people, when COVID happened, specifically entrepreneurs, when it was like, All right, I’m going to wait till COVID blows over, so I can get back going with the business.
Here's the reality. We're, what, nine months later and this thing is still alive and well apparently, right? A lot of people, they're still waiting. Now they're trying to come out and figure it out, and now we're going into a new year and it doesn't look like things are changing anytime soon. Of course, they're going to roll out the vaccine or whatever the case may be. A lot of those individuals, they’ve got to re-pick up momentum, and the world as we know it, I don't see it going back to being the same any time soon. [4:01.8]
Eventually, yes. I don’t like to be the bearer of bad news. I’m typically an optimist and I am in this case as well and you'll see what I mean here in a second. But what we're seeing right before our eyes is the entire world going digital.
Here's what that means. Big corporations see that they can be as efficient, if not more efficient, with less people. One of the predictions is a lot more people are going to lose their jobs, right? Because as big corporations, their number one expense is employees, so if they can eliminate that or minimize it at best and still be just as efficient, they're going to take advantage of that. More people are going to lose their jobs, right?
The stock market is going to continue to do this thing, right? You’ve got to be invested and you’ve got to be invested in the process and understanding. Also, the online education industry is I think, off the top of my head, a $325 billion-a-day industry. That number is going to continue to blow up and it's going to accelerate. [05:03.1]
In Forbes, they said it was going to be something-trillion-dollar industry in the next two years. I think that number is going to accelerate because now people are online. They're at home. They're looking for solutions at a higher rate because they're losing jobs. The stuff that they went to college for in the past four or five years, now they're going to come out of college at a higher rate and those jobs are not going to be available, so they're coming online.
People who show up online with solutions, whether that's your services, your products or your programs, whatever the case may be, you stand to be in a place where you can really excel. However, you have to be the one that's out there shining a light, not the one that's the doom and gloom person and that type of stuff, but really speaking truth to power, showing people what's possible and that they can actually solve the problem they have with the solution that you provide.
Long story short, my prediction is the people who made excuses in 2020 for whatever reason, those people are going to continue to make those excuses in 2021. Those people who continue to wait, they're going to just continue to wait. [06:02.6]
Those people who don't understand certain laws when it comes to value creation and harvesting, and planning and audit with up, those people are going to still stay in the same situation. Those people who see obstacles, those obstacles are going to magnify and get worse.
But those individuals who see opportunity and they take action, they focus on serving others, they're going to realize that we're in an absolute best time in the history of the world to be alive.
So, that's what I’ve got. Those are my 2020 in review and my 2021 predictions.
Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon.
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