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Some things never change. The fundamentals of advertising are a perfect example. We live in an amazing time to advertise, but many business owners are confused about how to do it right. Most business owners have blown their marketing budgets on ads that failed. Sound familiar? Then this episode is for you.

This week, Marquel discusses a must-read book for advertising success, how to write an attention-grabbing headline and the secret to captivating your audience and stopping them dead in their tracks.

Highlights from this episode include:

  • Want the secret sauce for writing cash-grabbing headlines every time? Fast forward to (1:11)
  • Why there’s never been a better  time for you to advertise (1:50)
  • How one crucial fact about your audience can cause your ads l to fail spectacularly (2:45)
  • Why spiders love businesses that don’t advertise (3:14)
  • This must-read book on advertising can save your business from bankruptcy (3:51)

If you want to know how to get 50-100 leads for your coaching business every single day, head over to getdailyclients.com to grab our free Paid Ad Playbook, as well as some other great bonuses.

Read Full Transcript

You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.

Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.

Marquel: Hey, what’s up, my friend? Marquel Russell here. Welcome to this brand new episode of The School of Client Attraction podcast.

In today's episode, I want to share with you some nuggets from a copywriting legend that you can apply to your business immediately and some proven advertising methods that have stood the test of time for probably hundreds of years probably at this point. Right? I want to share with you what these nuggets are and I'm going to share with you the book as well. But stick around to the end. I'm going to tell you what the book is and how you can get it also. Some of the nuggets I took away from it, number one is the power of a headline, why that's the most important piece of your advertising, and, two, the most powerful components of a powerful headline. [01:09.7]

Those two most powerful components, the most powerful headline has self-interests in it and combined with some kind of curiosity, so showing people how they get something specific out of it, that's number one, and also some kind of curiosity. So, how can you leverage some kind of unique mechanism that doesn't sound like everything else is going on? So, it creates some curiosity, but it also shows them a benefit to keep reading or to click, or to opt in or something like that. Okay? That's number one.

Number two—I’ve got it on my phone, so I'm looking at it right here. Number two, it says, remember that the reader, and I’ll add it, or the viewer, because right back then it was just like written copy and typing, and the beautiful thing is that we live in an amazing time to be alive. We can launch an ad today and be in front of people. We launched an ad earlier and, within an hour, we were already getting like clicks on the ad. [01:58.8]

Back then, they used to do mail order, so they would make an ad for a newspaper or a magazine or something like that, and then once they sent it out, they had to wait for people to respond in a way they’d respond. They just had to cut the advertising out of the magazine, get a stamp, go mail it back to receive the things they wanted. So, they didn't really know if an advertising campaign was working for maybe a week or two, all right, and so they didn’t even know they could scale or whatever. We are living in a time where we can press “go” on an ad and we're live. That's crazy. So, I had a view to make this, to modernize this thing.

So, it says, remember the reader or viewer’s attention is yours for only a single involuntary instant. They will not use up their valuable time trying to figure out what you mean. They will not. So, don't. So, I added on and I said, they will simply turn the page, keep scrolling or stop your videos. So, I closed it with be clear, not clever. Be direct. Be direct and not deep.

Most people are trying to be too clever in their marketing and too deep instead of just being clear, clearly communicating, clearly speaking to the benefit and showing people how they can get something from it. [03:07.2]

He also shared a quote by Mark Twain and Mark Twain said, spiders find businesses that don't advertise and they build webs on their doors, so they can live a life of peace. So, what is he talking about? Businesses that don't advertise, don't have to worry about anybody coming into their doors.

All right, so those are three powerful nuggets that you can immediately implement into your advertising to quickly get a lift. Okay. In the book, you're probably wondering, Okay, what is this book? The book is called time-tested advertising. It’s called Tested Advertising Methods and it's by John Caples, legendary copywriting expert that I highly recommend going and checking it out. Find it on Amazon or wherever, but definitely go grab it.

And if you want to dive into some advertising strategies that you can apply immediately while you're finding the book, of course, you can go to GetDailyClients.com and get access to our Paid Ad Playbook while I break down exactly how to craft, how coaches and consultants are using this process to create million-dollar ad campaigns, even if they've never run ads before, and you can go check it all out by going to GetDailyClients.com. [04:07.4]

And if you’ve got some value from this episode, leave a five star rating and review on iTunes or your favorite platform, and let us know how we can get better. Let us know what you got from this and feel free to share this around with anyone else who may benefit because our goal is to be the number one podcast for coaches and consultants who want to scale their business at a rapid pace while cutting their work time in half and diminishing any stress or overwhelm that comes with growing a rapidly growing business.

All right, so that's it for today's quick episode, and until the next one have a phenomenal day because you absolutely deserve it. Talk to you soon.

What's the difference between you and mega successful coaches and consultants with a dream business? Simple. They're getting more leads than you are. What if there was a way to get 50 to 100 leads every single day like clockwork? Would you want it? Then go to www.GetDailyClients.com to access our Paid Ad Playbook that has brought in millions of leads for our clients over the years on complete autopilot.

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