Welcome to the “Inner Circle Podcast”, the place where patriot entrepreneurs create, build, and play. Each episode will help you move forward to the place where we all want to be, a place of total creative freedom, personal freedom, and financial freedom.
My name is Mike Fallat and I am your host. I’ve started a bunch of businesses, helped to write a couple of hundred books, and interviewed lots of millionaires. I will be your guide as we enter the Inner Circle.
Mike: This episode will help you end the year on a strong note and start the year off with direction, so let's get right into it.
I made a post today. I don’t know if you guys are following me off Facebook or Instagram, but I made a post about how clarity and people who are certain in life will have an ultimate advantage in everything, and that's why I get excited to see certain people or certain groups of people have blurred lines in their lives. [01:14.8]
That's your competition. These are the people who are trying to go against what you maybe stand for, but they have no clarity. They have no certainty. They don't know what they stand for. They don't know where they're going. There is no right or wrong in their world.
I love seeing that and the reason is that it gives me the ultimate advantage to know where I'm going and what I want to accomplish. It allows me to have this, you could say, more rigid approach to life where you are more structured. You have more principle. You have a stronger constitution. I think that that comes from outlining goals and identifying the person inside to a high degree in analyzing words and people in my life, and financial goals and dreams and aspirations. [02:14.2]
I think it comes from that, because, otherwise, you would not be able to know if you're winning or losing, and people who don't know if they're winning or losing are going to be totally lost in life. I think that you need to sit down once a year, at least once a year, maybe more often than this, but once a year to analyze what you did wrong, what you did, what you could have done better, and for the next year to take the time to implement the systems and start to map out a new year.
I do look at New Year’s. People say don't look at New Year’s as a new start. Hell no, you have to look at the new year as a new start. It's such a refresh button for your life that you can make changes. You can change your accounting structure. You can change your income. You can change who you are. It is a turning of the page. [03:14.3]
I look at it as a start. I mean, there are people out there just waiting until January 1 to make corrections and that's wrong, but a new year, my god, this is a great thing that happens that you can become someone better, someone different. Grant Cardone said something pretty special recently and he said I think it on a podcast. He said that you're always told to love yourself the way you are, but what if you know deep down that you can become so much more and maybe you're wasting time? If you look in the mirror and you think that God has given you all this strength and ability, and you're wasting it, how can you love yourself all the way like that? [04:00.4]
He says, you’ve got to identify the ideal version of yourself, and that's the person you need to love, because that's what allows you to say, I'm doing everything in my ability and my power to satisfy maybe my purpose. You can't love yourself all the way if you feel like you're wasting your time, if you feel you're burning up energy, if you feel you're lost.
Once you know you're doing everything in your power to become that ideal version, it's a whole different feeling—and so this podcast is going to outline a couple things to identify maybe in the past year and in things you can work on for the upcoming year. This is what I'm doing and that's why I want to share it with you. I get to interview incredible people and I'm constantly reading new books, and finding out what works and what doesn't work for me and maybe you could apply it to your life. [05:06.7]
It's great to see other people do certain things that may work and I’ve noticed that some of the things that I’ve done in the past have worked, so I want to share that with you guys, especially since you're the Inner Circle, the patriots out there.
I want to start off, though, with my December, okay? My December is not about insanity. It's about kind of shutting down the engines, slowing them up or slowing them down to a point where I could see maybe who I was. I want to know what I did wrong at the beginning of the year. We are all in this crazy time where there's a lot of insanity going on, and I think that, in the beginning of 2021, there was a lot of uncertainty, in which I believe uncertainty equals crisis and crisis equals opportunity, so I made a lot of moves. I wasn't really in a position of fine-tuning everything, but I think I'm getting to that point where you start to fine-tune things. [06:09.8]
My December was about slow in the wheels, analyzing processes, analyzing people, analyzing my message, dissecting a lot that I'm going to get into, and now these are five things to think about that will potentially make 2022 one hell of a year. Patriotism is growing. I believe religion and spirituality is growing. I think people are being melded into two buckets. You're either on one side or the other, and it's becoming clear this is a litmus test. You can make a lot of things in your life a litmus test. This is a great time to be alive. If you have certainty, if you have clarity, you're going to beat the competition. I love seeing my competitors disillusioned and weak. I like to see them uncertain. I like to see them blur the lines because it gives me this advantage in every aspect of life. [07:05.5]
Dr. Matthews, Dr. Gail Matthews—a lot of these psychology professors are women, I'm finding out, doing all this research—a psychology professor at Dominican University of California researched the effect that writing and sharing has on meeting goals and objectives. These are five things that I'm going to write down, and I'm going to tell you why writing goals down matters every day, but also once a year to map out for the year.
The study was split into five groups—listen to this, guys—with the first group to just thinking about goals. Just think about it. Sit down. Oh, I'm going to think about it. I'm going to go here. I want to do this. I want to get this in this greater shape. I want to maybe write a book. I want to think about this.
Then there was another group. There were basically five groups. There was one just thinking about it and then the other group was all about writing it as detailed as possible, in as much detail as possible with action points—and then here's the kicker, guys—sending progress reports to a friend. [08:13.5]
One group just thought about it. The other group was thinking about it, writing it down, outlining details, and then sending progress to friends and family throughout the year.
Here we go. The fifth group—this is the group that I was just telling you about—did significantly better at achieving their goals than the other four groups, because there were different segments within all the groups, with 76% of the group achieving their goals.
Let's think about this. One group is thinking about it. The other group are outlining everything. 76% of the people who wrote down those goals achieve them. I don't know if it has to do with more of the writing, which I think adds the kicker of it, but also sending in the progress updates to friends and family to get rewarded with dopamine, with excitement, with accomplishment. All right, 76%. [09:12.3]
Now, what's the percentage in the other group? 43%. You're talking about a 33% difference over a one-year span. She says, “My study provides empirical evidence for the effectiveness of three coaching tools:
accountability, commitment, and writing down one's goals.” By giving updates on social media, in emails, in text messages and on videos, you are now letting others know of your progress updates. When you write things down, when you think about it, when you put it down on a piece of paper and outline it as much as possible, and then send it out to the world, something happens. [09:57.4]
Another thing I want to tell you about—because I love combining real life experiences with science because it just gives so much validity to it, and I think you guys need to understand where I'm coming from, but also maybe some of the history of why some of these things work from super-super-smart people doing all kinds of crazy studies in a room for years on this stuff—the other part of it is making a list and writing things down, whether it's at the end of December or the beginning of January. I think it takes care of the survival mode aspect, all right?
Richard Branson has dyslexia. I don't know if you guys know this, but he used to sit down and write every day lists of what he wanted to accomplish because his brain could not really focus on more than two or three things. I think he's still dyslexic, I don't know exactly to what degree, but whenever he first started his business, it was out in the open that he was dyslexic. He would be writing everything down. Everywhere he goes, he writes down a list of what he wants to accomplish, who he needs to talk to—to this day, I believe. I'm not exactly sure, but especially early on in the Virgin brand build. [11:09.6]
But survival mode. What does list-creating do to your soul? It opens up your mind and your energy to focus on what's important and when it's important. In 2011, psychologists E. J. Masicampo and R. F. Baumeister did their own study following the Zeigarnik effect, okay. This is a cool thing that we're going to get into in a bit, but the Zeigarnik effect is pretty fascinating also.
Basically, and I’ll get into it in much more detail, but the Zeigarnik effect is being interrupted when you're trying to accomplish something, and taking a break from it and going back to it, and then getting interrupted and going back to it actually feeds the brain more and allows you to memorize things and get things done at a higher degree. [12:08.4]
Being interrupted and not taking everything in and once, so if you write this list down that we're going to go over here in a little bit and you do it in bite-sized chunks rather than all at once and you start to analyze things, your brain has more focus, has more time to digest, has more time to connect different dots, maybe more myelination, if you will. We talked about that in the form of a podcast. But it explains how bite-sized chunks will give you a better product in the long run, not in the short run because you're going to get interrupted constantly, but if you do it over enough time.
It's almost like when you start a business and you take all the information at once. You take it in bite-sized chunks. That could take years, it did for me, but you learn it at a higher degree where now it's in there and it's a lot harder to get out. [13:05.0]
But these two people, Masicampo and R. F. Baumeister, concluded that “Committing to a specific plan for a goal may therefore not only facilitate attainment of the goal but may also free cognitive resources for other pursuits. Once a plan is made”—okay, writing the plan down in December or early January—“the drive to attain a goal is suspended—allowing goal-related cognitive activity to cease—and is resumed at the specified later time.”
A great study that was done. I believe Jordan Peterson talked about this. One of them out there, I'm not exactly sure. Maybe it was … There are a few other ones I’ve been listening to, but anyway, I think it was Dr. Joel Osteen or … “Joel Osteen.” Yeah, there's a couple out there. Anyway, there's a study out there that says that people in survival mode will not be able to learn information. [14:11.8]
If you're constantly worrying about the next paycheck, if you're constantly worried about where you're going, who you are or “Where am I supposed to be now?”, or this task or worried about getting fired, or “Where's my next meal coming from?” your brain kind of shuts off from learning new things and it only accepts stuff that will help them right then and there.
Survival mode is probably the thing that keeps you alive in the moment, but it won’t be the thing that sustains growth, because you're not thinking about becoming a better person. You're not thinking about the next step, which is maybe five years from now. You're not thinking about the long-term vision. So, survival mode will hurt you in the long run. [15:04.0]
That's why whenever I first started a business, I was in such desperate need of money that I couldn't think about funnels and I couldn't think about advertising. I just needed money right then and there, so it was teaching me things that were all about building relationships in the now, and that's good and it helped my business and I succeeded, but I kind of neglected a lot of the moves that I should have made, whether was blog writing or press releases, or things that could have played to my advantage in the long run—and so, survival mode was good to keep me alive, but it hurt me because I was not thinking about the future.
What Masicampo and Baumeister say is that, by writing goals, it frees up your mind. It takes you out of survival mode and allows you to focus on things when they need to be done. These five things that I'm going to get into it that I'm working on that maybe you can analyze in your life that maybe don't need to be done all at the same time, which will be an overload of information, and that overload of information will freeze you from learning anything else. [16:12.8]
When you write a list, it frees up your mind, so you can still accept personal development information, more information for your business. You're taking other input from the market. You're understanding things at a higher degree in a more contained approach, and that's why creating lists and analyzing stuff in December and January is almost as if, okay, I don't worry about this now. I'll worry about it in March or I’ll worry about this next Saturday, or I’ll worry about this tomorrow rather than right now so I could focus on what needs to be done now. By creating a list, it frees up your mind, and, therefore, you can get more done at a higher degree.
It says, “In other words, writing to do lists can have a stilling and clearing effect on our minds. As she has dyslexia, she relies on lists extensively.” Dyslexia, and this is going back to Richard Branson. “Carlene Jackson, founder and CEO of tech company Cloud9 Insight is another list-lover,” she says. [17:12.6]
“Dyslexia can often mean it’s difficult to store more than two or three instructions in their head at a time. ‘I have to write a lot of things down,’ [Jackson says,] ‘otherwise it’s immensely stressful. I couldn’t imagine any dyslexic being successful in business without being madly into lists.’” What she just highlighted there was that if you are stressed out, your brain will shut off.
Those people who are always stressed out in your life, just analyze these people. You’d probably see that they're struggling with money. They're struggling with identity, maybe their circle, whatever. If they're stressed out, they're going to make poor decisions. Stressed out people are only thinking about the now, not tomorrow, so they make poor decisions. [17:53.8]
That's why it's much better to focus on sleep and all these things that will free up your mind and put off for tomorrow what can be put off until tomorrow, writing the list down, so your mind opens up to setting time aside for that. That's why I love to map out my whole year in December and at the end of December, beginning of December and start it off on the right foot in January.
If you like what you hear and you are a patriot entrepreneur, go to Mike’sInnerCircle.com. Remember, you are only as strong as your circle. We'll see you there.
But last but not least, here’s the Zeigarnik effect and I just want to highlight that a little bit before I get into the lists. It says, “Bluma Zeigarnik was one of the first psychologists to look at lists in any kind of depth. Her 1927 study found that people are more likely to remember unfinished tasks than finished ones, and interruptions during a task helped people to retain more details of the task itself. This was dubbed the Zeigarnik Effect.” [19:16.0]
This goes into waiters. Waiters are more likely to remember unfinished things that they need to do than stuff that they finished. It's crazy how that is, but unfinished tasks, “I need to get this done,” “I need to learn more,” or “there was an interruption. I’ve got to go back,” pretty wild that your brain will still hang on to these unfinished tasks and it'll weigh on you more.
Let me just tell you what they say in the Zeigarnik effect. It says, “Your own experience of revising for exams might tell you that sessions of uninterrupted concentration can help you to better remember key pieces of information. Indeed, many students will engage in periods of ‘cramming’—intensive revision just before a test—in the belief that essential subject facts and figures will be memorized ready for exam day.” [20:06.3]
However, I used to cram, by the way, and now this is what showed me that that shit doesn't work. I mean, I used to cram for tests to learn it for the test. Two days later, I wouldn't even know what the hell it was all about. I just crammed, but it didn't sink in. Cramming is terrible for life. Maybe good for college tests. I was a BC student. Got me through, that was it, but not good for life.
This says, “However, this commonly held wisdom has been contradicted by an observation made in a psychological study. Now known as the Zeigarnik effect, it was found that interruption during a task that requires focus can in fact improve, rather than heed, a person’s ability to remember it afterwards. This unexpected effect has implications for the techniques that we might use to learn and to recall important pieces of information.” [20:56.2]
Bite-sized chunks over an extended amount of time with constant interruptions will teach you more things over time. When you create a list, you're able to break it down, so, therefore, you can go back to it because interruptions in life and all that, you go back to it, you keep digesting over time, rather than all at once. This list should be in front of you constantly. That way you can go back to it. You could recite it. You can look at it whenever, because when interruptions happen, it's not a bad thing. It could be a good thing. It constantly goes back to the Zeigarnik effect. Your mind will stay focused on it as long as there's something in front of you, reminding you to get it done.
All righty, let's say here. Conclusion, I guess, or maybe we'll start off with a confirmation of what this means for you. “The Zeigarnik effect would be of limited use if it could not be replicated, and so numerous studies have been carried out since Zeigarnik’s publication in an attempt to replicate her findings. These studies have provided mixed results, but lend some support for her original claims.” [22:01.2]
In another U.S. study, “John Atkinson focused on motivational aspects of task completion. He too observed the Zeigarnik effect in memory recall, but noted that remembering of unfinished tasks was also influenced by individual differences among participants. Atkinson noted that those subjects who approached tasks with a higher motivation to accomplish them would be more affected by those that they had been unable to complete and would be more likely to remember them. By contrast, if a participant was less motivated, the incomplete status of a task be of less concern and so less memorable to them.”
Okay, to touch on that now, these people who are writing lists down in December and January, and they're very cool there on where they're going, if they're motivated to get them done and it's of very high importance to their self-worth, it's going to be more memorable. It's going to stick to their brain longer. Motivation plays a factor in memory. [23:05.6]
I hated school. I didn't give a shit about it. I remember sitting there and being miserable, listening to music, not listening to the podcasts, and just getting through the day. I hated all of it. Therefore, my motivation was low. I was also cramming. Bad news to be a student and when you graduate, because none of that would stick to my brain, which means I was worthless when I got out of school. I will tell you, I think I was a worthless person when I graduated from school. It did nothing for me as a person. It didn't help me with my speaking, my memory, my clarity, and my income. It definitely didn't help me with my income.
All of this stuff that is being taught in schools, just bad news, but motivation has a huge weight on whether you're going to retain information, whether you're going to accomplish that fitness goal, whether you're going to hit that financial goal, whether you're going to build that business or write that book. Whatever it is, you have to be wary of the motivation behind it. [24:08.8]
“The Zeigarnik effect was an interesting observation when its namesake popularized it in 1927, but how can our knowledge of it be applied in everyday situations?”
Here we go. Check this out. “Whilst research into the application of Zeigarnik’s findings to better remember is limited, one way of employing the Zeigarnik effect”—man, I'm struggling here, guys. I apologize. Maybe these are all weird names, that's why, “employing the Zeigarnik effect”—“when attempting to memorize a detailed piece of information, such as a long phone number, or whilst revising a subject, might be to avoid trying to remember it in its entirety in one sitting.” [24:59.0]
“Take a look at the information, familiarize yourself with it, then ‘interrupt yourself’—look away from where it is written for a few moments and think of something else, before returning a few more times to remember chunks of the number. Finally, piece these chunks together and attempt to recall the number in its entirety.”
Chunks at a time. Force yourself. Almost get in the habit of taking your brain away from it to go back to it. If you can now play this as a part of your tool set and part of your chess moves, to force yourself to get distracted, to have that ADD mentality, if you will, to focus on sales, then marketing, then customer service, then teambuilding, then management, then book writing, then lead generation, then videos, it allows you—as long as you have that list in front of you, as long as you have that map, that outline that you created in December—it's going to help you in life, man. [26:02.5]
Five things that I am working on at this moment that I think everybody else should maybe think about is maybe a question. Five things that maybe you want to write down
What is making you weak for December, for the past couple months, for the whole year? What is making you weak?
What are the words that you're using?
Are you drinking a lot of alcohol that makes you feel sluggish the next day or two days or next week?
Are you not getting exercise? Are you not running that lake? Are you not going to the gym?
Are the people, the sphere of influence in your life, are those people making you weak? Are they saying weak things? Are they saying blurred-lines things? Are they people who are confused and uncertain? Which means that's going to rub off on you? I guarantee it. You don't even realize it probably or maybe you do, but it's going to rub off on you in due time. Your sphere of influence is so important. [27:02.3]
But what's making you weak? That's what's got to be cut out. That's what's got to be strengthened.
Are you saying the wrong things, whether you talk down upon yourself?
Are you drinking or eating certain things that are bad for you that make you feel like shit the next day?
You could always just look at the other ways, What are you doing that makes you feel so strong? and just kind of do that more and more. I've noticed that self-talk was huge for me when I started to analyze that. Obviously, the circle, that's what this is all about.
I noticed that when I started eating only two meals a day, I don't eat breakfast right away, but I consider a breakfast if it's right around 8:00 a.m. to 10:00 a.m. in the morning, and then I have dinner, but I don't eat lunch. I noticed that's when I felt my best, especially when I’d go for runs right around the five or six o'clock in the evening time-frame. [27:53.1]
But the people, I started to analyze what I wanted out of my sphere of influence. Who was I going to look up to? What was I going to listen for? There are people that I think are somewhat successful that I want nothing to do with. I became very clear about who I was going to be around, what I was going to be doing with them. It's amazing what that will do for you.
What are you doing that makes you weak? What are you doing that makes you strong? Analyze that, write that down. I'm going to share my list with you at the very end of all this.
Number two: what makes you happy when you come home? Are you happy to come home? Are you happy to go to work?
I'm doing this, too, right now. I analyzed my office space—I work from home—and I needed a new studio, a new look, a new feel for the new year, whether that's a new background, a new podcast set up, a new video set up and a new maybe a chain of how to create the videos to getting it produced, finding out my weaknesses. [29:06.5]
But when I go to work or when I go home, I want to feel happy. I don't want to see a lot of clutter. I don't want to feel like my life is cluttered up. I know that if you are going home or you're going to your work and it feels like you're not your best self, you're not going to operate in a way that gives you the best results for 2022. Maybe it's analyzing your situations.
I know that whenever I had my house, I hated it. I had a huge house. It was 4,000 square feet, an old house. I was broke as hell. I couldn't really afford heat, so I was always cold. There were times where I didn't have water and sewage because the pipes broke. It was just terrible. There was very little sunlight in some of the rooms. [30:00.1]
It was an older house and I just didn't feel good there. It just didn't feel right. Every time I'd go there, I just knew that it was painful to work and painful to live in. I just couldn't get my best stuff out of me there. I think I got what was necessary, but the best stuff comes from when you're happy at your workstation at your house. You feel good to go home and you're excited to go home, or maybe you're excited to work and sit at your desk or wherever your booth is where your podcast studio is.
Analyze the whole setup because you want to look forward to being there and maybe seeing it on camera, and you want to look forward to what it's going to sound like, so you need to be happy with that—and maybe December is a great time, I did this, maybe it's a great time to analyze all of that, make a lot of changes, throw a lot of stuff out, maybe get a lot of new things in, whatever it is. But maybe what makes you happy to come home or go to work and maybe start to visualize that, analyze it as much as possible, map it out, and make it happen. [31:09.7]
Number three: analyze your money situation. If you analyze your money situation, that's not just about your income. I think it's how you make your income. It could be passive. It could be active. It's earned. Your net worth can go up from crypto. I know that you’ve got to break it down in many different buckets now. I used to think that money was money. I really did. “Oh, as long as I have money coming in, I'm happy.”
Now I look at how the money is coming in. I really want to focus on apparel and Inner Circle, and I want to have verticals within the Inner Circle. I want to have real estate, way more real estate. I want to have way more Bitcoin. I want to have a way more passive structure. [31:56.2]
I get so excited to have a passive-income stream. It's amazing. Even if it's less than my earned come, my active income, I just get so excited because that's a direct replication of the magnet that you've created in your life. Are you attracting wealth? Are you attracting it on a consistent basis? So important to me.
So, analyze how much money you want to make, but where are you going to make your money and how is it going to be made? Because if it's all about working harder, I'm telling you, there's a finite capital on that. I know that there's only so much you can make from certain verticals or certain revenue streams. You’ve just got to start thinking on a bigger scale and how it's going to be made, how many passive income streams.
Are you going to be creating more affiliate links, more affiliations? Are you going to be doing different marketing? What are you going to be doing to change your revenue streams, increase revenue streams, not just in the quantity, but the quality, and then the actual number of revenue streams, so not just the dollar amount, but each revenue stream? I love having multiple revenue streams now. It frees up my mind so I can focus on other things. [33:14.0]
Then also increasing new payment plans. We’re definitely going to be adding a payment plan here very soon. I don't know how long it's going to last because I want to see how incredible it is for people, but I can run ads because of the payment structure we're running with DreamStarters Publishing.
We’ve got DreamStarters Publishing. We have a different revenue stream within that. We have Book Lead Pro. We have different revenue dreams within that. Now that I can go after the masses with DreamStarters Publishing and Book Lead Pro, it opens up a lot of doors, but there are multiple revenue streams just within that and it all comes down to capturing leads. Once I have the leads, I can say, what bucket do you fall in? Are you looking for this, this, this, and this? Because if you trust me, if you like me, if you feel that we're the best bit, we can help you. Just what aspect can we help you in? [34:03.6]
Analyze your money, how much you want to make, the revenue streams. Where is it going to be made? The kicker here is to start to think in passive terms. What can you do? Even if it's 10 bucks to 100 bucks to 1,000 bucks to 10,000 bucks, where can you make money without working on a day-to-day basis? That's what I'm doing.
Number four: analyze your spiritual side, your mind, your health, and your body. This is huge for me. If you don't feel your best, you're not going to act your best. People are going to notice that. They're going to see you as sloppy. I'm noticing people's bodies. That equates to confidence and skill-set level, and longevity and maybe just pure energy. You are attracted to other people with pure energy. Other people with pure energy are attracted to you. [35:01.5]
If you do not take care of your body, your health, your mind, your spiritual side, something is going to break down. Into December. I've really analyzed it. I think I need to work on, I mean, reading the Bible and doing online church now. That's huge for me. I love it. I still think I could be doing more. Maybe there's something I can do when it comes to the spiritual side to increase that so I'm a better person. I think that's a weakness of mine that I'm not doing it at the highest level that I think I could. I know that I could be giving back more. You can classify that as spiritual or just charitable donations.
But where are you weak? Where are you struggling when it comes to your body, your health, your mind, or your spiritual side? Are you doing enough? Of course, somebody could feel like they're doing enough, but another person could be doing way more and feel like they're still not doing enough. I think this is subjective, but maybe deep inside, only you know. [36:07.7]
Where do you think you're kind of falling short or maybe not being all you can be in a certain field? I mean, your body. Are you putting stuff in your body that you shouldn't be? Are you not going to the gym? Are you not taking care of your health? Are you listening to people to put shit in your body that you just don't trust, you don't want your body? It's everything.
Health is your responsibility. Nobody is coming to save you. Nobody. I'm telling you right now, nobody is coming to save you. They’re only going to come and try to convince you to do certain things that might not be in your best interest at all. Nobody is coming to save you. You are on your own. I say that lightly because I believe that you're really never on your own completely if you have strong faith, but let's just say when it comes to people, talking about people, in general, nobody is coming to save you. [37:05.7]
You’re in charge of your health. You're in charge of your body. You're in charge of what you feed your mind. You're in charge of how much you adopt the spiritual and your faith side. That's on you, and so you analyze maybe where you're falling short or what you could work better on. Map out a game plan.
Put it down on a piece of paper and say, Hey, I'm going to commit to X amount of days at the gym no matter what. I'm going to commit to reading X amount of books, audiobooks, whatever it is, while I'm on the treadmill or while I'm going to work, or while I'm doing X, Y, and Z, or listening to certain things while I lay in bed at night.
I do love listening to podcasts when I go to fall asleep. I take breaks every once in a while because sometimes it becomes too much and you're just thinking about it nonstop and you need a break, but, man, you can really eat up the day with great information. [38:05.5]
Are you feeding your mind with the right stuff? Are you feeding your body? Are you doing what's necessary? Do you know what makes you feel your best? I know that when I go running, I feel my best. That's three or four days out of the week. Running five miles every day out in the cold sounds crazy, but when I get done with that run and get a shower, I feel better than going to a gym and lifting weights. There's a whole different feeling. It's just a release. It's amazing. Maybe if you analyze what makes you feel your best or what makes you feel really good internally, maybe giving a little bit more to charity or having a stronger faith, whatever it is, if it makes you feel good for that little bit of time, make sure to add that to the list going forward in 2022.
The fifth thing that I think of that I'm doing a lot is, what do you want to accomplish this year? Where do you want to go? What do you want to see? Do you want to go on a long trip? I know that I did a jeep across America tour a couple years ago. It was great. It was amazing. I did miss out on one thing while I was there, two things, and I think I want to finish this summer. [39:16.5]
A thing that I want to accomplish is I want to see all of Route 66. I want to get an RV and I want to cruise all Route 66. I want to go down to Tombstone, Ariz., and I want to, for two to three weeks, just kind of go see the United States again in an RV, just cruise around. That's what I'm looking forward to. That's something on my list for this year and it'll be summertime.
But things you want to accomplish in your life. This is stuff that’s either a trip or a book, or a business or a new idea, or a new product or a new service. What is it that you really want to accomplish for the year? If you were to say 2022 is about to end, what would be an ideal way to end it? [40:02.6]
You need to map that out, because if you don't know what you want to accomplish, if you don't what you want to see, you're not going to be able to see that opportunity when it comes floating by. Oh, wow, I have these two to three weeks in August to take off and go do whatever. Let me do the RV trip then, or, Oh, man, this is a perfect opportunity to go to this event, to start this business, to keep telling people about it.
So, map out your schedule as much as possible and that way you'll be able to see where the opportunities lie. That's huge. Map out what you want to accomplish, where you want to go, who you want to meet up with, what you want to become known for by the end of this year. That list could be very long or it could be one or two different things.
To sum up my top five things I believe that I need to do—even though I run outside three or four days a week, I think I need to go to the gym a little bit more to kind of keep that ultimate strength up so I could keep impressing my neighbors , you know. Okay. [41:00.7]
Gym. I do want to go maybe one or two days more per week, maybe do a little bit more on that and work my legs a little bit more, so I think that's probably a weakness that I know of when it comes to what is making you feel weak. That's number one. I think that I need to do a little bit more at the gym and that's what I need.
Number two is I’ve worked on a new studio. I'm getting a whole new setup in place. That is something that is going to help me make me happier when I come home or go to work. That's a new studio. I do want to increase or I want to get one more employee to be in charge of the warehouse and I want to have them in charge of apparel orders, and to do bookkeeping and mail. That would make me happier. That would make me more thrilled to go to work to have that in place and that structure. So, I'm on the lookout for new stuff for a studio and a worker. [42:06.2]
Number three: I am focused only on passive income, even though I still make most of my money from earned income. I am really into Bitcoin, crypto, KSM. Polka. You’d know this if you're part of the Inner Circle. I am looking into way more real estate.
I believe that crypto and real estate go hand in hand, and I think that if you make a lot of money from real estate or if you make a lot of money from crypto, you need a way to get it out without being taxed, so you need real estate. I just bought some more real estate and I think that that's huge going forward, so I want more real estate, I want more crypto, and then more verticals.
We have so much going on with Book Lead Pro and DreamStarters. I was telling you about that. More verticals matter to me, so I am focusing on passive income, better payment plans, everything, so I can rely on income on certain days and certain times. [43:02.4]
My number four here of what I can work on that’s maybe not as strong or maybe not as much as I thought it should be this past year is the spiritual side. Even though I believe it’s strong and I do a lot of stuff, I believe I can do more and that's why charitable donations, spiritual side, faith, being a little bit more intuitive, learning more things when it comes to developing that side of me.
And, number five: I'm going to rent an RV and I want to go on Route 66 and check out what I missed when I did the jeep across America tour. So, Route 66, Tombstone, Ariz., that's where I'm going. Also, potentially blowing up the Inner Circle and having all kinds of different ways for people, unaccredited and accredited investors, to invest through that to grow their portfolio. That's what we'll be working on. That's a definite weakness right now and I want to strengthen that in 2022. [44:03.0]
That's where I'm at. Hopefully, you're able to write down a five-item list, things to focus on, why it's important to analyze a list right now when people are not in constant crazy mode, right? People who are out there shopping for Christmas stuff and their mind is not really focused on certain aspects of business. It really sucks to see people out there trying to be really pushy at this time of year, because I just think that they're getting bad clients if they do so where they're becoming more desperate and I think that's a big turnoff.
This is a great time to analyze your life for what you did wrong or maybe didn't do as well that you’d like to this past year, and start off January 1 with maybe a new accounting structure. We definitely implemented a whole new accounting setup with QuickBooks and how it all connected to Stripe. We're getting away from PayPal, more automation. It's just there's a lot that we're doing and I think that January 1 is a great turning of the page for your business if you do that. [45:08.5]
Hopefully, this helps. I know that 2022 is going to be an amazing year, being around all these high level entrepreneurs. They're making big moves and I would feel like crap if I didn't do so either. So, let's do this, 2022 is going to be our year. You are only as strong as your circle. Let's make it our year.
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