“It's so stupid simple. You're talking one to one in direct mail and if you've got the right messaging, the right packaging, and you can stop somebody, you can pull them in.” – Jonathan Rivera
Click here to download the transcript of this show MAR-54_transcript
Numbers never Lie:
$28,800 —— How much my last direct mail campaign brought in.
spent $15 shipping and printing
Why real estate agents need Direct Mail
1. You need to use direct mail advertising in your real estate business
2. If you don’t use Direct Response messages you’re wasting money
3. Track it – you have to know your numbers so you know how much dough you’re making.
Links and other stuff mentioned in this show:
1. The first rule of Direct Response Copywriting – Nobody cares about you No one cares
2. Getting physical with your real estate marketing Physical Marketing