In this episode, host Lorie Jones features Danaya Wilson, the trailblazing CEO of BetterCertify and author of Changemakers Wanted. Danaya shares her journey from launching a career during the Great Recession to leading transformative change in the hazardous materials industry.
This conversation highlights the concept of “micro-progressions”—simple, 1% improvements made over time, creating meaningful change—and explores the challenges and rewards of making bold moves in male-dominated fields. Danaya also candidly discusses impostor syndrome, making career pivots, and how furthering her education empowered her trailblazing entrepreneurial spirit. Plus, she shares practical tips for young women on building confidence, self-advocacy, and leveraging existing circumstances to create opportunities.
Tune in for an energizing, honest conversation with a true changemaker who offers powerful, actionable wisdom for anyone ready to shape a fearless career.
Show Highlights:
- How BetterCertify was born of a pivot from a family business. [06:37]
- The power of higher education to unlock growth in outdated industries. [13:31]
- Shift the focus to granular steps toward broader change. [17:20]
- What are “micro-progressions”? [19:30]
- Storytelling as a way to empower female leadership. [22:09]
- Learning to trust yourself away from impostor syndrome. [24:40]
- Why self-advocacy matters to create respectful workplaces. [31:25]
- Does overworking signal a fear of being viewed as unworthy? [38:14]
- Moving to equity from informal “housekeeping” workplace roles as women. [42:48]
- Growth, courage, and fulfillment in resilient motherhood. [49:04]
- Valuable advice for young women early in their careers. [51:12]
To connect with Danaya Wilson, visit https://www.linkedin.com/in/danaya-wilson/ or https://danayawilson.com/about/.
If you enjoyed this episode, please go to Apple Podcasts and leave a review!
For more information about Lorie Jones, go to https://fearlessfinancialadvisors.com/fearless-females.
