With so much bad advice about podcasting out there,
I figured it was my duty to to tear apart the lies guroobs keep feeding you.
That's why I'm bringing you this series on “The lies about podcasting” and dispelling some of the most popular myths.
In yesterday's note I told you how the myth about “needing to be techy to have a show” was a bunch of horse poop.
And today I'm gonna share the biggest universal lie almost every podcast gurrob needs you to believe to line their greedy little pockets with your hard earned dough.
Myth #2: Podcasting is so easy everyone should do it
Recording your show is the easy part, there’s a lot of behind the scenes work that goes into getting a podcast show on the air. After you record you have:
- Editing
- Adding intros and outros
- Mixing music and commercials
- Adding ID3 tags
- Uploading your show
- Scheduling air dates
- Writing show notes
And that's just the tech stuff. After that you need to know how to get your show into the ears of the right listeners who want exactly what you're offering otherwise your show will be 100% pointless.
More: If you don't know what to talk about or who you're talking to you'll never be able to reach the right people, so you're better off not having a show then doing a 1/2 assed job.
I'm on record talking more people out of podcasting than into it.
And there's a simple reason for that.
If you want to build a real sustainable business you need a solid foundation.
The best way I know to do that is to build your email list and your first product so you can start making sales.
Once the sales start rolling in you can think about adding a podcast to increase them.
But if you're starting from ground zero, a podcast ain't for you.
Now, if you've got an offer that is converting and you'v got an email list (even a small one) a podcast could be the ticket to multiplying your growth.
The main thing to remember is podcasting can become one big time suck if you let it. That’s why it’s always better to hire professionals to handle all the behind the scenes work so you can keep it fun.
Speaking of that,
Next week I'm opening up applications for my “Done for you” podcasting service.
If you're already making sales and you want to make more, podcasting has been proven to do that for the people who know how to use it correctly.
And if you want to do the podcasting “thang” without all the behind the scenes grunt work, me and my team is up for the challenge.
It ain't gonna be cheap to work with us, but we will be 100% dedicated to helping you get more leads and sales with your show.
Get on the early notice list to find out when we're open for applications at https://thepodcastfactory.com/difm
In my next note you're going to find out why most podcasts fail and how you can avoid that same fate when we bust Myth #3.
Until then,
Producer Jonathan
Part 1: Lies about Podcasting (Myth 1 of 4)
Part 2: Lies about Podcasting (Myth 2 of 4)
