When you study copywriting, most books will teach you how to write formulaic copy. Now, formulaic copy isn’t bad… but is it the best?
No, it’s not the best because in order to write the best copy, you need to deeply understand your market. That’s why, for example, headlines that break all the copywriting rules tend to do the best.
This lesson doesn’t just apply to copywriting either. It applies to every piece of content and marketing you put out.
And you know what?
Financial advisors, perhaps more than any other industry, are uniquely skilled to tap into this next level of copywriting.
Listen now to discover how to tap into this next level of copywriting, and eliminate your competitors.
Show highlights include:
- How to write stronger, more captivating, and more revenue-boosting headlines by simply asking questions (3:51)
- The “just ship it” secret for pumping out the most revenue out of your hectic day (4:39)
- Why making people feel noticed unlocks the true power of copywriting magic (and why financial advisors are especially equipped for this, even if you’re not a good copywriter) (6:08)
- The “FDD” method for making your financial advising clients feel like you’re the only advisor who actually “gets” them (9:57)
- One of the most powerful forms of proof you can put in your marketing (and why it’ll never get you hassled by compliance) (14:19)
Want to watch some of my appearances on other people's YouTube channels and listen to me as a guest on other people's podcasts? Head over to https://www.theadvisorcoach.com/media
Want access to my 57 favorite financial advisor marketing ideas? Download the free PDF at https://theadvisorcoach.com/57mt
Want to become an expert at niche marketing and put growing your business on “easy mode?” Then join my niche marketing program here: https://www.theadvisorcoach.com/niche.html
Need help getting more clients as a financial advisor? I created a free, 53-minute video outlining the steps to my “CLIENT Method,” which helps financial advisors land more clients. Watch the video before I take it down here: https://www.theadvisorcoach.com/theclientmethod.html
If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing.
Go to https://TheAdvisorCoach.com/webinar to register today.
Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.
Want to transform your website into a client-getting machine? Go to https://www.theadvisorcoach.com/website to get The Client-Getting Website Guide.
Want a masterclass training in running effective Facebook Ads? Head to https://TheAdvisorCoach.com/ads-training.
Discover how to get even better at marketing yourself with these resources: