On today’s episode, James Newberry talks with his sister Diane about suffering and the importance of flavor in your marketing. Make sure you listen to the full episode to hear James’s important announcement and what he has planned in the very near future.
-How to successfully host an event in the comfort of your own home (5:30)
-The key ingredient for attaining credibility in your marketing (8:40)
-The biggest sin when it comes to writing compelling copy (14:10)
Stories & Suffering
Everybody loves a great story. They draw us into our own imagination. A story has the power to stir our feelings and make us cry or burst out with laughter. One of the main reasons to use stories and suffering in your marketing is simple – it can encourage people to take action and evoke a response. It’s something you want to try and incorporate in all of your communication where possible.
Boredom is the biggest sin when it comes to writing compelling copy. Most people believe they have to conform to ‘rules’ when writing to their audience. They never want to offend their precious readers by saying something out of line or unacceptable.
But the truth is, you should never worry about turning people off with your marketing. Why? Because those who are offended by your point of view were never going to donate in the first place.
Instead, inject personality and ‘flavor’ into your copy to keep your readers interested and engaged. You do that by being enthusiastic and making your words conversational. Your readers want to feel like you’re right there talking to them.
Download and listen to today’s episode to hear all about how you can inject storytelling and suffering into your marketing as well as a very important announcement at the end of the episode.
James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!
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