An M&A with multiple objectives is a great way to fail.
Diluted focus poisons the effectiveness when acquiring a business. To cover the costs of trying to integrate everything, profits are depleted instead of being used to grow the business.
IT, finance, accounting, operations, logistics, and sales and marketing are all strained when a business bites more than it can chew.
So, how do we avoid taking on more than we can handle?
In today’s episode, I reveal the “Minimum Viable Integration.” It’s a tool you can use to gauge the minimum acceptable requirements for an integration.
Show Highlights Include:
- Why the early stages of M&A murders a profitable ROI if you don’t focus on the “UVD” (2:09)
- The proven way to acquire your competitor—and dominate any market—with the “Minimum Viable Integration” (2:52)
- How to scale to 9-figures, and de-risk your M&A by whipping out a blue ballpoint pen and scribbling some notes on a piece of paper (3:59)
- Why 95% of M&A deals “steal” millions of dollars out of your backpocket with little to nothing to show for it (and how to prevent this) (7:28)
- How to unlock a flood of excited customers by deleting their records on your file (14:11)
- Want to integrate your business, but retain your brand’s reputation among customers? Here’s how, with “Integration Light Strategies” (17:18)