Welcome to Cleveland real estate investor. On this podcast, you'll hear about every aspect of the real estate investment business. You will talk to your rockstar investors about their businesses, how they built them, where they came from, and where they're going. Who am I? I'm Joe Lieber and I've made millions of dollars from the real estate investment business over the last 20 years. If you're ready to hear the good and bad from a guy who's learned this business from the school of hard knocks and get educated by some bad ass entrepreneurs, then put your helmet on, strap on your chin strap. Let's ride.
(00:36): What's up. Everybody. Thanks for tuning in again, much. Appreciate having you here tonight. We are going to talk about what a shtick is. Some of you may know most of you probably will not, but I'm going to tell you just not right now. So I'm going to tell you some stories instead, and we'll get into that. So tonight, we're going to talk about who you surround yourself with and what you're trying to do. If you're trying to go to their level, you got to take a look at who you're hanging with, where you're hanging out. I had to do that myself a while ago and really look at things and evaluate, Hey, if this is where I want to go, do I have the right people in my network? And I had to really had to take a hard look and evaluate that, you know, I've read out there that you are a product of your five closest friends.
(01:30): You're going to have similar jobs. And most importantly, similar incomes, they say it's within 20% of your five closest friends, the friends that you hang out with with your kids, the friends you go to dinner with on Friday night, you're all gonna be within 20%. It's true. I look at that probably 10 years ago and where I wanted to go. It wasn't going to get me there with the crew I was hanging out with at that time. So I had to elevate, I had to go do something different, get different friends, put myself in different situations in order to do that. How do you do that? It's not that easy, right? It's really not. So tell you some of the things I did. I had a friend turned me on to a really nice country club. It's called Lake forest. It's in Hudson. When I joined it, I wasn't really even a big country club guy.
(02:24): Really? It wasn't really interested in it. I like golf, which is cool. But I joined and by being there and going to the events and going to the Easter brunches and the mother's day and the whatever they have going on the club events, a nine in wine where you take your wife and play golf. And there are a couple of all the things you meet different people, right? You meet affluent people because it's expensive to be there. And really at the time it was expensive for me to, I was like, dang, this is expensive. I hope I can leverage this. You know, not that I was looking to necessarily leverage it, but I did want to meet new people, higher income friends who are entrepreneurs, who are driven, who really wanted to make a difference and better themselves and their families and their companies. And I knew I needed to surround myself with people like that.
(03:15): So I had to change my social circle. That's one way. Right? And then there's the sports that are played. I read in a book recently. There's rich people sports, Hey cool. Right? Golf, tennis polo, things like that are where more affluent people congregate. For the most part, you're not going to be bowling in a Friday night league and be hanging out with a bunch of millionaires or drinking dollar drafts in the back of the bar, throwing darts with a bunch of go get it entrepreneurs. I'm not saying they're not they're there. I have thrown darts in the back of a bar and I went bowling on Friday night. But for the most part, these people don't largely conglomerate in those types of environments. Recently, I purchased a home. I heard me talk about it. Catawba Island. I joined CIC, which is the yacht club up here, Catawba Island club, yacht club.
(04:13): And I have a boat. I do not own a boat. I don't even know anything about boating, be truthful, but I joined the yacht club here and wow. I had no idea how expensive boating was dock in these boats, cost money, dry docking them, maintaining them, getting them washed, getting them waxed. Not to mention the cost of the boat here in this Harbor, all big boats. I read on Google that their day that anything over 33 feet is considered a yacht. I didn't know that. And I can tell you every boat over here at CIC as well, over 33 feet. And these boats, the average boat, I'll say here is 500 K to a million, five average. I mean, that's every boat in there, right? Or more some or more. But I think about the people that are there that are hanging out that are conglomerating at the snack shop in the dinners at the club events.
(05:08): I just go there and associate, hang out. I talk me people. I'm a member. I live here. I play golf here. I meet different people. And when I meet different people, different conversations happen to different conversation. It's not that gloom and hum, and drum, Oh, this is so bad. It's just so hard. I know. May I listen? Like bad stuff out there? No, there are different conversations. Hey man, this is what I'm trying to accomplish. It's nice to meet you. You're an entrepreneur. You've been through this before. I know you have, what should I do? What's the next play? What do you, think's going to happen to the real estate market. What's gonna happen here. Even doing this 40 years, what have you seen? What would you do if you were me? People love talking about that stuff. By the way, I met people 50, 67 years old, love telling stories, love, talking about their experiences, sharing them.
(05:58): That's the people I want to surround myself with people like that. You put yourself in these situations, you have different conversations with different conversations. They lead down different roads, different things happen, different experiences. So I'll tell you this story. Now I've got a buddy here who lives in the complex with me here. And I've known him for a while. You know, we do a little bit of, not much, but a little bit of private lending back and forth. We've done. He's done for me. I should say on some real estate deals over the years and nothing crazy. But I probably see him a few times a year, normally in there, you know, it's cool. I like hanging out with them. I enjoy it. Vanilla conversations for the most part, you know, how are you hard of kids. It's usually how it goes. When you see someone a couple of times a year, you see them at a cocktail party, which is okay.
(06:46): But since I've been here, you know, I see him like every weekend hanging out, hanging out and we spend a lot more time together. We'll go over to the yacht club and you know, hang out, smoke a cigar, have a sip of bourbon, talk some real business. It's great, great businessman by the way, top player. So we've been doing that for a few months now and he's been, Oh, we obviously asked him my businesses and he knows I've gone. I'm pretty good. Pretty dialed in business. That cranks really nice. And I know that he's been like, thinking about like, I just, I could feel it. You know, how can I get involved? This is what he's going in his head. And this is going to go to another story right now. So I know this is what he was thinking. So I know he's thinking, man, how do I get involved in this?
(07:29): You know? So he calls me two nights ago and says, Hey man, I got a shtick for you. Alright. And I'm gonna tell you what a shtick is. If you watch billions Bobby Axelrod, one of the main characters, a shtick is $1 million. So he called me a couple of nights ago and he said, I want to lend you $1 million. Cool. Right. That never would have happened. Most likely, otherwise those conversations wouldn't have happened. We know each other and that's cool. And, but he really got to, we really dial in on our friendship, our business relationship, everything. And I came all the way to that. Now I'm not a big money borrowing guy. So I don't know if I'm going to take it or not. To be totally honest. I could, maybe I can do a lot of things with it. Right. I can buy more houses and continue to wholesale or hotel or sell turnkey or retail rubber.
(08:24): I want to do, I could lend, I could do more lending. Maybe I can arbitrage that money a little bit, do some more lending. Maybe I can buy some paper with it, you know, get it even bigger. Pull my business up even more. A million's a nice infusion in a market like ours. You can go a pretty long way. You can make some really serious money on that. I think my point is I put myself in these situations for different conversations and I've elevated my five closest friends to a different caliber person, maniac, entrepreneur, high net worth high-income real dudes. And that's a big one real dudes. And then because of that, different things happen like this, a great opportunity to get a shtick. I love saying that. It's a funny word. It's a good word. So I just want to be a takeaway tonight.
(09:19): If you're trying to elevate who you are as a person or who your business businesses, you might have to surround yourself with different people. Whether that's getting some different peer group, maybe it's joining a mastermind. Maybe it's just surrounding yourself with it. You got stuff with different crew. If you want to go different places. I mean, what, what do you expect? You're going to go throw darts Friday night at the bar on dollar draft night. And that's going to take you to another level. It's not going to be stupid conversations. I know I've been there. I've done them. So it rattles my cage a little bit. So that's all. Thanks for tuning in. Have a great day.
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