The marketing world is full of platitudes. New marketers that don’t know any better eat them up. The reason platitudes are so insidious is that they seem logical.
For example, “people only buy from people they know, like, and trust.” Sounds true, right? But if you really stop and think about the things you buy, you’ll see that it’s not that simple.
Phony goo-roos know how effective this stuff is, and they use it to line their pockets with cash from those that don’t know any better.
In this episode, I slaughter these marketing sacred cows and show you how to see through the lies of people who just want to sell you something.
Here Are The Show Highlights:
- The surprising reason it doesn’t matter if people know, like, and trust you (you can still make all the sales you need) (4:56)
- What you can learn from an authoritarian leader about success and likability (8:52)
- Why “the fortune is in the list” is a damn lie (9:46)
- The Ryan Deiss lesson on why you can’t trust “stats” shared by goo-roos (11:10)
- How to dramatically slash your conversion rate but still boost your revenue (12:28)
- Why Amazon doesn’t give anything away for free (you even pay for “free” shipping) (14:52)
- How Apple completely blows up traditional definitions of value… and still wins (18:37)
If you’re an online marketer tired of struggling, go to JaysMastermind.com and get your copy of The Billion Dollar Framework today.