Financial advisors commit several sins of advertising when they try to promote their business. And they don’t even realize how much it sabotages their business. For example:
One of my recent Facebook Ad campaigns went from costing $9.38 per lead to only 93 cents per lead.…
I’ve noticed a trend among financial advisors:
Only advisors who are in the top 1% (or have the potential to be in the top 1%) dare to embrace certain harsh truths about themselves and their businesses.
The other 99% shy away from harsh truths and try to ignore them.…
A few years ago, a legendary marketer (who will remain anonymous to protect the guilty) launched a membership site for $97 a month. Within a year, he scaled his business to more than 1200 paying monthly members.…
READ MOREThe quality of your clients can be the difference of not only having an extra zero to the number in your bank account right now, but also of your enjoyment of your business.
All clients aren’t created equally.…
There are some prospective clients who, no matter how much they trust or value you, will never work with you.
And it’s not because of you, it’s because of them. They have certain limiting beliefs that will stop them from working with a financial advisor—no matter how much they can gain from working with you.…
In June of 2023, I tried an “oddball” email idea and I didn’t know whether it’d work or not. Well, that email became one of the most engaging and profitable emails I’ve ever sent.
Since then, I’ve rehashed this idea 11 more times.…
Your mindset is often the deciding factor between unfathomable success and ordinary mediocrity. This is as true in marketing and sales as it is in relationships and life.
But most financial advisors live their lives on a kind of emotional autopilot without even considering how their internal world creates their external world.…
Marketing gurus have manipulated otherwise innocent business owners for as long as the term existed. But I’ve noticed that there’s a certain type of financial advisor, based on personality typing, that’s particularly vulnerable to being manipulated.…
READ MOREI’m constantly asked by financial advisors about how much I think they should pay per lead. It’s a pet peeve of mine. And my answer is always the same:
It depends.
It depends on how profitable you are, how much you charge per client, how much you’re willing to deal with headache clients, and the list of variables goes on indefinitely and is wildly different from business to business.…
A young financial advisor DM’d me on LinkedIn and asked what advice I’d give to someone in his early 20s to be successful.
And I took quite a different approach with my answer than the typical advice for growing a financial advice business.…
