It was originally written in 1513 and much of what's inside holds true today.
It's "The Prince" by Niccolo Machiavelli where he lays out a game plan on how a prince should conduct themselves to be a strong leader.
I recorded a quick book review with my big takeaways and you can watch it here
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Enjoy,
Producer Jonathan
PS – If you answered it's better to be feared, you're right.