You've likely never heard the name Bharat Jain. He's well known in his home city, Mumbai. In a country where the average worker makes less than $1,700 USD per year, he defies the norm. On a good day Bharat brings home $1,000 USD per day. He's not Royalty. He's not in the movies or on T.V. So how does he do it? He begs.
Bharat is known as “The Richest Beggar” in the world. He's pretty savvy too. Not one to rest on his laurels, he's taken his profits from begging and turned them into real estate assets.
In a recent interview he bragged about owning two luxury apartments and a commercial property he rents out. When you have guests on your podcast sometimes it feels like you're begging them to share your interviews.
But it doesn't have to be that way. A good interview is an asset for you and your guest. Today, we'll talk about how we can position our interviews in a way that makes our guests want to brag.
- Today we'll discuss:
- How do we get guests to brag about our interview?
- Good interviewers know how to make their guests shine.
- Most podcast hosts don't have good follow up
HOW DO WE GET GUESTS TO BRAG ABOUT OUR INTERVIEWS?
Getting guests to brag about our interview starts before we have them on our show. One of the best ways to get guests for our show is through referrals. When we first start out, this may seem impossible, and it might be. But, as we get more interviews we'll have more opportunities for referrals.
Here's how we do it.
After you've completed the interview and you're sure your guest had a good time, take advantage of that moment. Tell your guest you enjoyed the interview and ask them if they know someone else who would make a good guests for your show.
There's no doubt they'll have at least 1-2 friends they can recommend to you. Ask them to make a warm intro via eMail. When they introduce you to their friend they will almost always brag about being interviewed on your show. This warm intro will make it easier for you to book your next guest. It will also be an amazing source of referrals.
Now let's take a look at how we can get guests primed for bragging during your interview.
GOOD INTERVIEWERS KNOW HOW TO MAKE THEIR GUESTS SHINE.
One of the worst mistakes I see interviewers make is talking too much. The point of an interview show is to talk less and listen more. Our guests should be the star of the show and it's our job to do everything we can to make them sound great. Want your guest to like you?
Use these 5 tips straight from Dale Carnegie's classic book, “How to Win Friends and Influence People”:
- Become genuinely interested in your guest.
- Remember to use your guests name often.
- Be a good listener and encourage your guest to talk about themselves.
- Talk in terms of your guests interest.
- Make your guest feel important (do this sincerely)
Use these five tips to get your guests to instantly like you. When they like you they'll open up and give you a more sincere interview. Afterwards they'll feel like the interview was a total success and they will want to know when it will air so they can brag about it to their friends and colleagues. Now let's take a look at the last piece of the puzzle, follow up systems.
MOST PODCAST HOSTS DON'T HAVE A FOLLOW UP SYSTEM.
Creating a podcast is a lot of work. It's even more work when you have to book guests. Podcast hosts can get so caught up in the process of making the podcast, they forget the most important part of podcasting: Marketing.
If no one listens to our podcast, we are wasting time. That's why we need marketing systems in place to consistently get the word out about our interviews. One of the simplest marketing systems we can use for an interview show is the follow up eMail.
Here's a sample of the follow up eMail we use for guests of The Daddy's Working Podcast:
Subject: Your Episode is *LIVE*
Hope you're having an amazing day.
Wanted to let you know your interview is live on iTunes and our website.
We're already getting some great feedback.
You should listen to yourself, you were amazing.
You can tune in at http://DaddysWorking.com
Or just search for “Daddys Working” wherever you listen to podcasts.
A couple of quick things.
First, I've attached the power pack if you want to share this with your network.
You've got Power notes.
You can use these on your social media channel, with your eMail list, and on your website.
If you enjoyed your time on the show and you like your episode.
Would you mind taking a second to give me a review?
It would mean a lot and would help me get more awesome guests like you.
Thanks a trillion,
Send this eMail to your guest the day your interview goes live along with any Social Media images and links they'll need to promote it. Most guests can't resist having the spotlight on them and will enjoy bragging about being on your show. Now let's have a quick recap before we finish up.
WANT GUESTS BRAGGING ABOUT YOUR INTERVIEW?
If we've set everything up correctly our guests will want to brag about bering on our show. The best way to get guests for your show is to ask for referrals from the people you are interviewing. Those warm referrals will snowball into a big list of gushing guests who like you. During the interview make it all about them.
Talk less and listen more. After the show follow up and make it easy for them to brag about the interview by sharing graphics, links, and copy in one eMail.
Getting good guests who want to brag about your interviews is one great way to grow your business. I recorded a short podcast episode with more business growth hacks you can use right now. Listen to the show now at https://thepodcastfactory.com/dwp012/