In this episode, Greg McCollum pulls back the curtain on what it takes to get clients through the door from day one when starting or relaunching your criminal defense firm. Greg covers the essentials of marketing, from smart branding and networking to building an online presence that converts.… READ MORE
In this milestone 50th episode, Greg McCollum discusses criminal defense lawyer marketing—a topic with unique challenges and opportunities—sharing the powerful strategies that took his criminal defense firm to seven figures.… READ MORE
In this episode, host Greg McCollum reveals the essential digital marketing strategies every criminal defense lawyer must know to grow a successful firm. Are you relying solely on referrals, or are you leveraging the power of digital marketing to fuel your firm’s success?… READ MORE
In this episode, host Greg McCollum reveals the essentials of starting and growing your law firm, whether you’re launching from scratch, breaking away from a firm that no longer fits, or ready to rekindle passion in a practice that’s become a grind.… READ MORE
In this episode, host Greg McCollum lays out the hard truths every aspiring law firm owner needs to hear. He shares the critical mistakes he made—and the strategies that built his seven-figure criminal defense practice.… READ MORE
In this episode, host Greg McCollum discusses how most mastermind groups and law firm coaching programs skew towards personal injury law, missing the mark for criminal defense, which highlights the power of specialized, like-minded networks.… READ MORE
In today’s episode, Greg McCollum reveals the hard truths behind building a seven-figure law firm, with honest insights on the unique pressures of a criminal defense practice from juggling court expectations and demanding clients to navigating the even tougher moments like jail visits and the grind of daily operations.… READ MORE
In today’s episode, host Greg McCollum shares valuable insights on evolving from a solo law practice into a self-sustaining law firm business that operates smoothly without your daily involvement. He reveals the tough realities—and surprising rewards—of building a law firm that continues to grow even when you’re not at the helm 24/7.… READ MORE
In this episode, host Greg McCollum focuses on the often-overlooked mental and emotional hurdles that come with building a truly successful criminal defense law firm. Greg shares personal stories from his own journey—growing his firm from modest beginnings to a seven-figure operation—and tackles the big question: “Are you willing to do what it takes to succeed?”
Using the intriguing “zebra story,” Greg explores why so many people subconsciously want to avoid standing out, even though visibility and strong branding are crucial for business growth.… READ MORE
Today, host Greg McCollum brings his hard-earned experience to the table in this powerful episode about adapting and refining personal routines for law firm success and life balance. He exposes the myths that keep criminal defense lawyers underpaid and overworked, including the belief that “there’s no money” in criminal defense work, drawing on decades spent building a seven-figure practice.… READ MORE
