Isn't it interesting.
When Dr. Robert Cialdini was writing the book “Influence” he was thinking about showing consumers how to protect themselves from devious hucksters and conmen.
Most of the research he did for the book was undercover, infiltrating organizations who used the 6 principles of persuasion to make fat stacks.
After he published the book, it became an instant bestseller and the unofficial “bible” for these same people he was trying to protect us against.
Did his work backfire on him?
I don't think so.
But it did open a lot of people's eyes to how people are using psychological manipulation to get the upper hand in their business transactions.
Speaking of getting the upper hand,
How would you like to get the upper hand in launching your podcast, building your audience, and turning your listeners into loyal fans and customers?
That's exactly what we're talking about inside the next issue of The Podcast Mogul Newsletter http://PodcastMogul.com
Subscribe today and you'll get my Podcast Recipes book while you wait for the next issue to be printed.
Talk to you tomorrow,
Producer Jonathan
