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In the second part of this two part series, Abbey reveals the 11 reasons why you’re not getting the gig as a copywriter. If you missed part one, you can catch up by clicking here.

One of the reasons Abbey talks about today is the importance of doing great work (20:00). Being able to pour your heart and soul into a project is a desirable quality people look for when hiring writers. You should treat your business the same way you treat everything that’s in front of you – as an opportunity to kick ass no matter what.

Many newer writers are fearful and self deprecating when it comes to interviews. They lay their cards out on the table addressing their fear. During interviews, you should always focus on the abilities you do have rather than what you don’t have. It’s ok to be scared but it’s not ok to act scared. From Kevin’s experience working with many copywriters, he says this is a ‘huge turn off – it’s even worse than a hotmail email address!’

Listen to today’s episode to make sure you’re not making these same mistakes and holding yourself back when it comes to getting the gig.

You can find out more about Abbey’s work by visiting her website: www.onlifeandwriting.com

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