In a rush?
Here are highlights of Mastering the Voice of Your Copy with Abbey Woodcock if you are in a hurry:
How in tune are you with your voice? (4:30 Mark)
Advanced vocabulary style (10:50 Mark)
Let’s figure this out together. (13:18 Mark)
Kevin is your friend a the bar (16:13 Mark)
Abbey’s tip on how to get started (21:20 Mark)
Mastering the Voice of Your Copy with Abbey Woodcock
In today’s podcast Kevin and Jonathan welcome Abbey Woodcock. The topic is hot in the decision to hire a copywriter or not. People are scared to hand over their voice to someone else.
What are the Hangups?
Abbey says there are 2. Entrepreneurs think that no one else can replicate their voice. It’s the mindset of I can never hire anyone else because no one can write like me.
The 2d is for people that want to write their own content and blogs. They cannot figure out what their voice is and how do they sound different than everyone else in their industry.
What Guides How You Write?
Your writing can change from day to day or month to month. It depends upon what you are writing about and with whom you had conversations with about the topic. Sometimes as Abbey writes, the words of those she spoke with start to come off of her fingertips.
Understanding what is your perspective and what is your voice is a huge part of how you write. It’s not just about blogs and articles, it’s about emails and messages to clients and coworkers. You don’t want your emails sounding like they came from a VA. They need to have your voice.
Abbey says there are 7 styles of voice. The first takes a really difficult subject and breaks it down to the simplest form anyone can understand.
Want to learn the rest of Mastering the Voice of Your Copy with Abbey Woodcock? Download and listen to discover Abbey’s 7 styles of voice.
To connect with Abbey Woodcock, check out her links below and remember she welcomes all questions, comments and inquiries!
Infographic “How do You Learn Voice?”