In a rush?
Here are the highlights of Copy Chief Radio Identity: 3 Things That Must happen Before You Must Sell a Thing (pt2) if you are in a hurry:
What 3 things are required to have a relationship with your audience? (3:20 Mark)
What is Kevin’s trick for creating your identity? (8:29 Mark)
What do Kevin and Jonathan say about the importance of community? (14:21 Mark)
Looking forward to part 3 of the series (18:14 Mark)
In the first episode Kevin Rogers and Jonathan Rivera discussed clarity and the importance of that in your marketing plan. In today’s episode Kevin and Jonathan discuss the importance of identity.
After you have gotten some traction on your product or offering, it’s time to find you who you are to those interested and why they should buy from you.
There are three things required for your audience to have a relationship with you. Kevin Rogers calls these teach, reach and preach.
Part of identifying who you are with your audience is talking about stuff that is not you. That does not work for you and you think is totally BS.
You need a clear way to explain who you are and what you do. Copy Chief uses simple mad libs to create a simple way for clients to identify themselves.
You can download Kevin’s book for free “The60 Second Sales Hook” where he took a joke formula and turned it into a sales hook formula.
Importance of Struggle
Look at a struggle you have had. People need to understand that you have had a struggle that they have also had and you learned to overcome it.
That might seem like Copy writing 101 but Kevin challenges you to answer the question of who are you and why should I buy from you. Can you give an answer without stuttering?
Find a formula that will create some parameters for you tell your story within otherwise you are going to drive yourself crazy trying to figure out which story to tell.
Download The 60 Second Sales Hook and discover how you can be transparent and authentic in your marketing.
Coming up in part 3 of the Copy Chief Radio miniseries, Kevin and Jonathan are going to discuss reach. Now that you are defined and have an offer people want, how do you get it in front of them?
To connect with Kevin Rogers, check out his links below and remember he welcomes all questions, comments and inquiries!
Podcast The Truth About Marketing