I was reminded of this copywriting secret recently from a brilliant marketer and copywriter, Sean D’Souza.
I just used it to finish a 6,000-word piece that looks like it’s gonna be a barn burner new control.
I’m tellin’ ya… this idea is just frickin’ genius.
And even better…
It makes your work writing copy a LOT easier.
Check it out here on the latest episode of Off The Chain…
All the best,