Found this interesting tidbit in a new book I'm reading called Keep Your Brain Alive.
“Our brains are hardwired to seek out anything new and stimulating.
Scientist explain this phenomenon as an evolutionary adaption: Early humans who could spot a predator quick enough to survive passed on this novelty-seeking trait to their offspring.
Thanks to this selective advantage in brain evolution, something new always tweaks our attention.”
You've heard of “Bright Shiny Object” syndrome, right?
Apparently theres science to back it up.
The point.
Just because you're hardwired to spot out BSO's doesn't mean you have to chase them all.
In fact, the opposite is true.
You should strive to develop BSO blindness.
Why? Because the less BSO's you see, the more time you have to focus on proven principles that work.
For instance, I've put together a list of 7 boring ol' principles that will make you the shining star in your market.
Mere mortals will have no choice but to stare at you in awe.
They'll chase you down and want to work with you.
Your competitors will want to be you.
And before you ask, I don't have any science to back these claims.
What I do have is an 11 page report that'll give you a 7 steps framework to help you become a celebrity in your market.
It's called “Fast Celebrity Hacks to Make You Stand Out in Your Field” and you can download it now by CLICKING HERE
You're welcome,
Producer Jonathan
