It's the single biggest reason podcasts fail.
No it's not:
Your microphone
Your hosting company
Your editing software
It's not:
Your album art
Your giveaway (or lack of)
Your intro music.
It's none of these things.
If you make this mistake you're almost guaranteed to bore your listeners to death.
You'll be the laughing stock of your market.
People will stop listening to you.
You will become irrelevant.
And no one will care about you any more.
What is this deadly mistake?
Not starting with your listeners.
Knowing what they want, what they fear, what they count on you for and figuring out the best way you can deliver that to them.
When your listeners feel like you're reading their mind and you know them better than they know themselves they will begin to open up to you. They will start to trust you and it will make sales much, much easier and faster for you.
That's the reason all our new hosts go through our Client Cloning™ process where we identify their ideal buyers and we make sure that everything about their show is designed to attract more of them.
Yip, it really is that simple.
If you want a podcast that brings you more clients – first step is to look at the clients you already have and make everything about your podcast attractive and interesting to them
Oh, and if you want to know how a podcast could help you get more clients, book a strategy call with me http://ThePodcastFactory.com/byss/
Talk Soon,
Producer Jonathan
