Do you worry about not being able to stand out in your crowded market?
Have you questioned why anyone would choose to do business with you over one of your competitors?
Do you think the only way to stand out is to slash your prices?
Do you feel invisible sometimes?
You're not alone my friend, and that's a good thing.
Why? Because a crowded market with lots of competition means there's dough to be made.
Even better, you don't need to cut your prices to stand out.
In fact, cutting your prices could make you look weaker and less desirable.
For instance, Honda is a car that appeals to most budget minded buyers looking for transportation to take them from point A to point B.
The person buying a Honda is looking for value for their money.
They are typically price shoppers looking for the best deal.
The dealer with the best price will win their business.
And there's a dealership on every corner competing for them.
Now, take a look at a company like Rolls Royce.
When was the last time you saw a Rolls Royce dealership?
Hardly ever unless you're in a very swanky part of town.
But turn on MTV Cribs and you'll see each mansion has a Rolls parked out front.
You best believe those buyers sought out the Rolls dealer, and they didn't haggle on price.
They wanted the status of a Rolls and they were willing to pay for it.
What's the difference?
Other than the mechanical stuff, both vehicles take you from point A to point B.
But Rolls Royce has the market positioning that says, "Only special people drive a Rolls."
If you want to charge premium prices and work with the best customers you ought to think about your position in your market.
Good news for you,
I learned a smart and simple four step system that anyone can use to get "Celebrity Positioning" in their market.
And I share it with you inside my Podcast Recipes book.
It starts on page 6.
Even good'er news for you.
I want you to have my Podcast Recipes book absolutely gratis.
All you have to do is try my Podcast Mogul newsletter http://PodcastMogul.com and I'll send you the Podcast Recipes book at no extra cost.
Producer Jonathan
