As a copywriter, it’s easy to write what you think is a great piece of copy that feels right to you, but comes across to the reader in a totally different way.
In today's show, Kevin is joined by freelance direct response writer Max Hamm to share his 10 sales killing phrases (and what to say instead).
- The Big Shift: How consumer preference has shifted over the last 20 years and why it matters to you (5:00)
- The ‘real’ needle mover when it comes to building lifetime customer value (8:00)
- Why a ‘one size fits all’ approach is driving your customers away (11:50)
- Why strategies and blueprints never make your cash register ring (14:45)
With a background of writing in the motor industry with some of the biggest brands in the world, Max has developed a unique skill of building massive levels of trust with his readers.
Instead of thinking about where the next customer is coming from, Max focuses on building trust and keeping customers for longer. Without this key metric in place, you don’t have a sustainable, long term business. Jump to 8:00 to hear the gold Max is talking about.
The fastest way to earn trust from your customers is proving that you can give them exactly what they want, in the fastest and easiest way possible. If you’re still living in the past and using ‘strategies’ and ‘blueprints’, you’re going to turn off a huge proportion of your customers.
People don’t want more work. They want solutions to their problems.
To grab your free report created exclusively by Max for this episode here: www.maxhammcopy.com/CCR
It will show you why people aren’t buying your self improvement products.