As lovers of the great outdoors, our enjoyment comes from nature. It’s only logical to run a sustainable business, so the next generation can enjoy the same lifestyle.
But if you’re running an apparel brand, being sustainable is almost impossible! Sustainable packaging and materials are either non-existent, hard to source, or expensive.
That hasn’t stopped our guest Stephen Weisbuch. His apparel company, The Recycled Planet, has taken this ethos of sustainability to the extreme. They use exclusively recycled, repurposed or sustainable materials — no matter how expensive it makes his jackets.
Now, if you’re running your business to make a living, I’m not saying you have to go broke in the name of sustainability.
In fact, in this episode, you’ll discover a variety of tricks for making your brand sustainable (without sacrificing your bottom line).
Show highlights include:
- The “brand blender” method which reveals untapped opportunities (even if your market is saturated) (0:31)
- Why US consumers like buying eco-damaging clothes (and how to buck the trend with your sustainable brand) (4:50)
- Why hosting your business on Shopify reduces carbon emissions (8:20)
- How to reduce landfill pollution by avoiding recycled packaging (8:34)