It always confuses people when I tell them they need to have an audience before they have a podcast show.
And I get it, because every GuRoob under the sun keeps telling you podcasting is a great way to build your audience – but they can't tell you how.
They just say, “Start a podcast.” and that's it. This ain't Field of Dreams – just because you build it doesn't mean they will come.
If no one knows who you are, If you're just starting out, If you don't have any credibility or authority, then you'll want to pay close attention. It can be hard to grasp the idea of having listeners before you have a show. That's why I spend several pages of the next Podcast Mogul Newsletter ‘splaining exactly how this works. I'll show you how you can ethically steal other people's audience and add them to yours with their blessings.
This is a huge advantage when you're just starting out and will make you an authority and thought leader in any niche you choose. Plus, the cool part is you can do this more than once. It's duplicatable. You can do it over and over again growing your audience by big chunks every time you do it.