Red flags. The markers that flash, blink and sound like alarms. You simply cannot ignore them. It’s only when we take stance and look back are we able to see clearly where things began to go pear shaped.… READ MORE
In today’s episode of the Donor Doctor Show, James and stuart discuss the legendary direct marketing specialist, Joan Throckmorton. She had over 30 years of experience in the field and was head of her own marketing and creativity consultancy in New York before she recently passed away.… READ MORE
Stephen Godbout, Top Progressive Freelance Copywriter: “Copy Spirituality,” Segmentation & Neuromarketing
If you’re wanting to improve the effectiveness of your Fundraising or ever wondered what life is like as a full time freelance copywriter, today’s episode will fulfill exactly that.
James is joined by special guest and top freelance copywriter Stephen Godbout who shares his experience when it comes to effective copywriting and the power of segmentation in your marketing.… READ MORE
In today’s episode, James is joined by his son to talk about the 16 essential questions you should be asking yourself to optimise the health of your fundraising appeals.
What you must include in your donor package to attract your audience (1:00)
The power of the personal touch in direct mail (3:30)
The most common mistake fundraisers make and how to avoid it (7:00)
The way relationships work for everyone 8:00
Photos: should you use them or not?… READ MORE
While fundraising isn’t most people’s favourite activity in politics, it is however a necessary venture as discussed in today’s episode for special guest Dick Foley. Alongside that, you’re going to find out the importance of having a great venue for your fundraising campaign and why the best donor you can have is the one you’ve already got.… READ MORE
Whether you’re a seasoned expert or just starting out in fundraising, the chances are you’re going to experience mistakes and setbacks. In today’s episode, James is joined by his brother Jonathan to share the 5 most common marketing mistakes and how you can prevent your fundraising efforts from becoming fundraising failures.… READ MORE
In today’s episode of the Donor Doctor Show, James Newberry interviews special guest Greg Munford, star singer from the group Strawberry Alarm Clock who had the #1 hit Incense and Peppermints.
They discuss Greg’s background in direct marketing, how that has translated over to his fundraising campaigns and the real reason behind why people give to charity.… READ MORE