Robert Cialdini spent his entire career researching the science behind influence and persuasion. Author of two groundbreaking books and globally recognised as the ‘Godfather of Influence’.
In today’s episode, James talks with special guest Stuart MacLean and together analyse three of the key components in Cialdini’s lifetime of work. Understanding the mechanics behind reciprocity, scarcity and trust will enable you to take your fundraising efforts to the next level.
The Show Highlights:
- Increasing suspense to increase engagement in your direct marketing (1:15)
- How to invoke reciprocity to influence people (4:00)
- The power of using scarcity in your fundraising campaigns (14:00)
- The single most persuasive word in direct marketing (16:40)
Download, listen and enjoy today’s show.
James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!
Call the Donor Doctor at 240-477-3999.