I got this email the other day and I wanted to share it with you.
“Hi Jonathan, I really like you as a person and what you do but I'm not into podcasting enough to get an email a day about it. I gotta go. Thanks for everything.”
And this is more common than you think.
People ask me all the time why I eMail everyday and I laugh at them. If I didn't eMail everyday then you'd forget about me. Plus, if you're following a so called “ex-spurt” in any market and they don't have enough knowledge to share a little bit with you daily – then are they really the “ex-spurt” they claim to be?
I think not.
But this question about me emailing every day is a valid one, so lemme ‘splain it to you.
First, these daily notes serve as a demonstration of my infinite wisdom when it comes to podcasting and business.
Second, by delivering daily I scare off the wannabees like that person who wrote me that sad sack eMail I just shared with you.
Third, this is therapy for me. I like to write to get things off my chest and you're the lucky beneficiary of my rants.
Fourth, by sending a daily note the riff-raff and tire kickers will get overwhelmed and leave – which is exactly what I want.
If there's no chance of you starting a podcast then there's no reason for you to get my daily eMail tips.
As the great Mr. Wonderful says in Shark Tank – “You're dead to me.” Off you go.
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Producer Jonathan