This week I've been asking you to share your single biggest business challenge with me.
All you had to do was reply to one of those notes, or CLICK HERE to tell me.
To prove I personally read every response, I'm digging into my mail sack today to answer one of your questions..
Here's what one person wrote about their single biggest business challenge:
“How to AFFORDABLY get Targeted TRAFFIC to my offers….”
This reminds me of the time I splurged to work with the mad scientist of paid traffic – Mr Jim Yaghi.
It cost me a couple of grand to get on a call with him, but I was certain it would all come back to me with the advice he gave me on getting more traffic.
When I finally got on a call with hm, he asked me a buh of questions and then told me,
“You don't have a traffic problem, you have a business problem.”
He went on to explain how I needed a better business plan if I wanted to survive online.
It hurt to hear those words, but I knew he was right.
Shortly after that talk I reworked my business, got rid of all the smaller “info-products” I was peddling and focused on creating a recurring revenue stream.
So what does my Jim Yaghi story have to do with more traffic?
Simple…
Maybe traffic isn't the problem.
When you ask me “How to affordably get targeted traffic…”
The answer is as much as you can spend.
I'll give you an example of how I'm using this right now.
My average client is worth about $6k.
I decided to use Facebook ads to attract more clients.
So I set aside $3,000 for marketing on Facebook.
My goal was to land at least one client, preferably two with this budget.
That means I could afford to invest at least $3k into getting that client.
What you can afford is based on your numbers.
I can't tell you that.
What I can say is that a lot of what I learned from Jim Yaghi has shaped the way I look at business.
The dude is brilliant, and a little while back I was able to capture some of his brilliance on a weekly podcast show.
You can have a listen at https://thepodcastfactory.com/jim-yaghi/page/2/
We did 15 shows total, and there is some very interesting stuff about buying traffic, dealing with bad partners, and even one where Jim shares how to drive new luxury cars at a fraction of what other people pay for them.
Have a listen and lemme know what you think,
Producer Jonathan
