Does talking about making money in your biz make you squirm a little bit?
It's super hard when you pour yourself into your biz but aren’t making any money. It feels like no matter how amazing your work is, you’re “not good enough.”
I’ve been there, I know…
I have this crazy idea: I want to dust off the old stigma around being a “starving artist” and reframe it to be the “thriving artist” – or jewelry designer! Whatever your creative passion is, YOU CAN make money doing what you love!
I’m extroverted so I love to chat and connect with my customers. But really anyone can attract more money to their biz.
Don’t believe me??
A few weeks ago in San Francisco, we invited our SOS members to a 2-day workshop – which was SO. MUCH. FUN!
During the workshop, I challenged the designers to personally text, email, DM or call at least one customer and make a sale.
Not everyone was game at first…
Some designers felt awkward or shy. Others didn’t know who to reach out to or didn’t want to bug people.
BUT, in the end, they totally showed up and came through with HUGE wins.
In just one hour, the designers sitting in that room (there were about 25) brought in over $17,000!
Shut-the-front-door, AMIRIGHT?! So amazing!
And the sales didn’t stop there… By the next day, the total had reached $35,000!
So what if you sent a text, DM or follow-up email asking if a customer would like to check out a piece they commented on? Or suggest a gift for a loved one? Or show them something new you’re working on? Or just asked if they needed help?
What if YOU started that conversation?
All I’m sayin’ is to show up for your customers in a way that actually helps them.
On the podcast today, I talk all about the “dirty” making money in your jewelry biz and it’s called the 75% Rule.
I’m ready to get more cash into your biz ASAP.
But I’ll need your commitment.
So let’s do this.
MAKE CUSTOMERS’ LIVES EASY
Life gets so busy — seriously, who has the time anymore?
I was shopping in Soho when I experienced some real customer satisfaction.
It all started with a $1K+ rose gold jacket (yeah, I know… so much$$!!)
I just HAD to have it. But it felt way too expensive to invest in at the time.
The sales clerk I was working with offered to let me know when the price went down in a couple of weeks.
Fast forward to their 50% off sale and the clerk now had my phone number, email address, and a comfortable communication with me.
That meant that she could contact me whenever there were products she thought I’d be interested in.
She basically became my personal shopper. I’ve since invested so much into this shop — and she doesn’t even work there anymore!
This isn’t to broadcast my shopping habits, by the way…
This is to HIGHLIGHT that by making someone’s life a tinsey bit easier, you gain a lifelong customer.
WHERE IS YOUR ENERGY GOING?
There’s a rule that forces even the best biz makers to really get down and focus on what matters.
It’s the one thing that’ll force you to stop and look at where you time and energy has been going.
If you aren’t making sales or converting customers into raving fans, then take a look at your day.
I like to write a list of tasks I have and things I’d like to accomplish by sun down.
Then I go back over that list and cross off anything that isn’t making me money.
I repeat:
Cross off anything that isn’t making money!
That includes administrative stuff you can hand off to an overseas virtual assistant.
And it means focusing 75% of your time on sales and marketing that’ll grow your business!
MAKE MONEY WITHIN MINUTES, NOT YEARS
What else is stopping you from making money in your biz right now?
I think I’ve heard just about every reason or excuse…
Your website is down.
You don’t have a lot of followers.
Your jewelry “might be too expensive” for your audience.
Or you’re just feelin’ afraid. I hear ya!
Instead of listening to that worried voice in your head, why not try reaching out to your customers?
I watched a room full of our SOS members go from “I don’t want to bother anyone..” to raking in over $20,000 collectively, following my tips.
The first sale was within the first FIVE MINUTES.
This is no game here, folks. All they needed was a website and something to sell!
But hold on! There’s more tips where that came from…
Listen to the full episode #197 The Simple Way To Bring Cash To Your Biz Fast right here.
xo, Tracy
SPONSOR SPOTLIGHT
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