Do you have 1000 True Fans?
Trust me, it’s A-OK if you don’t.
But are you ready to have 1000 people eager, willing and ready to support your business this year?
I learned this philosophy from Kevin Kelly and wholeheartedly believe that it’s the best sales strategy to attract those repeat buyers.
If you can get X number of people buying from you every single year…
Then you can get a rough estimate of how much revenue you'll make a year!
Simple enough, right? Let me explain…
Sometimes we feel a bit technologically challenged.
Or we don't understand the innovation that is happening in marketing now.
So we stick to our old ways and that’s exactly what hurts business in the long run.
At one point, I couldn’t keep up with the times.
I was being more reactive and less proactive about my sales strategies and how I handled customers on a grand scale.
I was losing weight, hair falling out, you name it, I experienced it. I was sad and frustrated all of the time!
And until I lost my first business, I didn’t understand the importance of training customers to buy and how to get repeat sales FOREVER.
That’s also when I built my Sales Success Model — it covers a couple of basic philosophies in the jewelry business and in growing business in general.
Why complicate things? My model is straightforward and simple.
Are you ready to learn how to keep clients coming back? For good?
AUTHENTICITY SELLS
I mention several times a WEEK how extroverted I am!
Interpersonal relationships are super important to me and my business.
And having this outgoing personality helps me build trust with my clients — even online.
In fact, I can guarantee that it’ll be harder to grow your business if you're relying on meeting people in person.
What you need is the commitment to sharing your vulnerability with your audience.
People should be able to feel you in every post and in every email.
Oftentimes jewelry is an emotional purchase…
And when you're connecting with your audience, they're connecting with more than your product, they’re connecting with YOU.
That might be your packaging, your logo, your design, the colors you use etc.
But the way you talk about your brand is going to be something that is really key in creating a connection.
And that’s only the beginning to gaining 1000 True Fans!
CONNECTION = CONVERSION
Once you’ve made the connection with your audience it’s time to begin converting prospects into customers.
The conversion phase is one thing that people really struggle to get!
Some people’s websites are outdated, images blurry, or the overall focus is lost somewhere in the messaging.
If things are messy and inconsistent, expect people to just BOUNCE.
Your connection might have gotten people on your website but the lack of maintenance made them disappear.
What are you actually doing to get people into your sales funnel?!
Automation also converts.
It’s your trust factor that gets people buying over and over again!
Take abandoned cart sequences, for example.
Maybe someone on your website is about to check out…
Sharing with them that there is this great pair of earrings that actually goes with what’s already in their cart exposes the trust they have in your brand.
When you can start to crossover that threshold, that's when you start getting the repeat customers and profit into your business.
WHEN ALL ELSE SEEMS TO FAIL
OK so sometimes, we just miss the mark on being able to connect and convert!
Plain and simple: you’re still not getting conversions…
People are bouncing from your website, you’re making connections but people are saying maybe next season or they’re not sure if what you’re selling is right for them.
Or you’ve gotten to a place where you were connecting with people, you converted them into sales, but they never bought from you again.
Now you're scrambling for the new customers to fill those gaps and your business doesn't continue to grow!
You haven't been able to create a growth plan, give the right service, or get people to buy from you again.
Does this sound familiar?
It’s time to stop throwing things at problems and instead start to scale growth.
My ultimate goal is to really help you get repeat customers and to make your life and business easy — hear more of my tips on episode #193 The BEST Sales Strategy That Attracts Repeat Sales & Buyers.
You want customers coming back, don’t you?!
Heck yes!
xo, Tracy
P.S. — Want to hear a little bit more about how we can help you reach some of your business goals and maybe even add another $10K a month to your revenue streams?
I would love to invite you to jump on a strategy session with us. The session is totally free. Sign up for a call with one of our experts right here. Masterclass Promo
