Your website is just one piece of the digital marketing puzzle.
If you want to really see results from your website, you gotta focus on other areas of the online world.
No matter how wonderfully optimized your website is, if you’re not connecting with your customers in other areas online, you won’t reach your sales potential.
When you focus on creating connection with your dream clients in person, on social platforms, and in other forms of the media, your website will effortlessly attract dream clients!
That definitely makes it work FOR you!
I’m so excited about this episode, get started by pressing play now!
Make Yourself Accessible
It’s important for you to be easy to reach. People have questions when they’re shopping online, so making it easy for them to get ahold of you is a courtesy not everyone thinks about!
Your dream clients shouldn’t have to hunt around to find a way to reach you! Set up a working contact form, include your phone number and business hours, and maybe even set up a live chat feature on your website. Your contact form should automatically send a confirmation email with a timeframe where you’ll get in touch with them.
Build Trust Right Away
When your autoresponder says you’ll contact them within 24 hours, make sure you actually do that! It’s a fantastic opportunity to show your potential clients you’re trustworthy and reliable.
Plus, you can give them clear next steps so they feel valued and supported even before they ever speak with you! Include a call to action to book a 1:1 call with you to talk about a custom project or whatever the most natural next step would be for the type of work you do! Listen to the show for more ideas!
Create Content That Connects
Think about the things your dream clients are interested in! What do they care about? What’s on their mind? What questions might they have about your buying process? Make videos, audios, or blog posts answering those questions!
However you can add value to their life or teach them something relevant to your brand values is going to create connection between you and your dream clients. It can’t always be about your jewelry, make it about the reason why you make jewelry and amp up your brand personality!
Find inspiration from other industries or other designers! And when you’re ready, check out our checklist, Websites That Work!
This checklist will help you cover all the basics of websites optimized for getting happy customers!
Find out your website score & download Websites That Work!
xo, Tracy
P.S.
I want to give another shout out to our lovely sponsor for today’s episode, Shopify. This website platform is ideal if you’re doing transactional ecommerce!
Plus, we just had an awesome SEO workshop here in NYC for our Strategic Online Success (SOS) Accelerator program and the guest speaker recommended Shopify specifically to improve your SEO rankings.
So Shopify seriously knows their stuff! Not just for user experience and seamless shopping, but for the backend analytics that get you in front of your dream clients!
Click here to check them out!
Plus, when you use our affiliate link you’ll get an exclusive free trial and discount!
Links:
Flourish & Thrive LIVE! 2018 in NYC
Shopify
SOS Accelerator
Websites That Work
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