Creating connection with your future customer is so easy when you create a brand video.
The most common myth I hear is “it’s too expensive!”
Absolutely not, m’dear!
I actually found a great deal on my brand video and used it for several years, so I got a really great value!
So if you’re looking for ways to increase your website inquiries (and sales!) listen to this episode about brand videos!
EXPENSIVE DOESN’T ALWAYS MEAN BETTER
You want a video that’s high quality, but that doesn’t mean it’s going to be a high price. Sometimes videographers who are too busy can actually miss steps and rush their editing process.
You could end up with a great quality video even if you have your friend shoot footage and someone else edit it for you! Remember to get creative! You don’t have to hire someone to do the entire video start to finish.
THE STORY IS THE MOST IMPORTANT PART
When you’re being genuine and sharing your story authentically, it will resonate with the right people. I even have a funny story about a certain someone who fell in love with my brand video (listen to the episode for details!)
Relax and speak as if you’re talking to a close friend. Tell people why you’re a jewelry designer and maker, explain what makes you different. People buy from people, so show them you’re a person just like them!
GET INSPIRED!
Find other videos you’re inspired by! It’s totally okay to watch other maker videos or brand videos and use elements of them in your own.
You can share these with your videographer or editor to show them the vibe you’re going for. Watching what others created also will inspire new ideas for your own video! The important thing to remember is to get started!
It will never be perfect so just get started and learn as you go! Google all your questions and don’t like perfectionism or fear paralyze you!
I've created a Brand Story Checklist to help you map out each step in the process.
xo, Tracy
P.S.
I want to give another huge shout out to today’s sponsor, Whatify!
They give YOU access to powerful analytics tools to sell your jewelry on Etsy (like Netflix uses to suggest your next favorite show!)
They’re pretty awesome and offer a sweet discount just for the F&TA community!
Get 50% off your first 6 months using code: FLOURISHANDTHRIVE
Check them out if you’re on Etsy, you won’t regret it!
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