How to Explode Your Jewelry Sales Using Facebook Groups

January 31, 2017

Tracy Matthews

using facebook groups to grow jewelry business with lauren zavlunov

Wondering how to stand out on Facebook can cause some serious stress, confusion and overwhelm.

Can you relate?

You’re not alone!

With changing algorithms and fan pages, Facebook especially can be a tough nut to crack.

So it’s time to think outside the box!

Or the group…

Facebook groups are an awesome way to create community, create a raving fan base and nurture repeat customers for life.

This is what inspired me to invite Lauren Zavlunov, the owner/designer at Jewels of Saraswati, and the founder of Social Jewels onto the show today. She grew her jewelry business using social media to build an engaged following of thousands.

Lauren is a master at Facebook so today we are going to explore How to Explode Your Jewelry Sales Using Facebook Groups.

Let’s get started!

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.