Tracy Matthews | Thrive By Design
Developing Blogger Partnerships to Make More Sales with Cassie Boorne
Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet.
You’re not working, or networking, or even training.
You’re just sitting at your computer with time to look at whatever you want to (hey, I said imagine right?)
What are the first three websites you’d visit?
Seriously…think of your three.
If you’re anything like me or the majority of the jewelry biz owners that I know, I’d bet that one of those websites is your favorite blog.
It could be a fashion blog, or a lifestyle blog, or even a mom blog.
(I’d love it if you let me know in the comments what your favorite blog is.)
Because the odds are that you have one!
And so do your DREAM customers….
Or maybe you scroll through your Instagram feed to see what your favorite bloggers are posting about?
Think about the products they feature and the impact they have on influencing sales…
One post from The Blonde Salad wearing your jewelry could explode your brand. Seriously!
That’s why developing strong partnerships with Influential Bloggers (and Blogs) can totally increase your exposure and sales, exponentially.
Which is why I am so incredibly excited for today’s episode… all about how to create relationships with bloggers for and leverage those relationships to lead to sales for your jewelry business.
My guest today is Cassie Boorn, the CEO and founder of Modern Thrive. Cassie has boatloads of experience creating powerful digital marketing campaigns for small businesses and Fortune 500 brands.
She’s going to walk you through how to not only get on the radar of your dream blog, but how to develop a relationship with the blogger so that they become an ambassador for you!
I can’t contain my excitement anymore, so let’s go!