In 1932 British Economist Lionel Robbins said,
“If we lived in a world where all resources were abundant we wouldn’t need economist because they’d have nothing to study. We wouldn’t need to worry about how we allocate resources and there would be no impact no matter how much we used. But we live in the real world, and everything has a cost which means that all resources have some degree of scarcity.”
Think about this…
There's only one of you.
With your skills.
With your knowledge.
With your experience.
And there are tons of people out there who need what you've got.
There isn't enough of you to go 'round.
You are scarce.
That means you should have people lining up to work with you.
If you don't, then you might be doing something wrong.
One small tweak could change everything.
That tweak is becoming an authority in your market.
When people know who you are, what you do, and more importantly what you can do for them – you are in demand.
But how do you become an authority?
That's exactly what we're talking about inside the next issue of The Podcast Mogul Newsletter http://PodcastMogul.com
I'm giving you the framework to build your authority using the 6 psychological principles of persuasion.
1. Reciprocity
2. Commitment and Consistency
3. Social Proof
4. Liking
5. Authority
6. Scarcity
But time is running out.
The next issue goes to the printer Sunday night.
After that you won't be able to get it.
Subscribe today http://PodcastMogul.com
Producer Jonathan
