The average Jack launches their podcast in hopes of building a massive audience of listeners who hang on every word.
The sad truth is even though iTunes has millions of people listening to podcasts every day none of them care about your show.
That’s right buckeroo.
No matter how good your show is, no matter how cool your cover art looks, no matter what slick thing your announcer says your show you won’t get any play unless you bring people to listen.
Fact is the average podcast will debut to nothing but the sound of crickets.
One of the big reasons I turn people down when they apply for my “done for you” service is because they don’t already have an audience and an email list.
There are much easier ways to build an audience than having your own podcast show.
Now, if you've already got an audience and you've got customers – then podcasting could be a great leverage piece in your business.
It helps you connect with your audience at a deeper level.
It helps keep your customers close to you by delivering regular content.
It helps you make more sales by speeding up the “know-like-trust” factor.
Think about this:
According to Edison Research the the average podcast listeners tunes in to 5 shows per week and spends an average of 4 hours and 10 minutes listening to podcasts.
Compare that to the average blog reader who spend 90 seconds on a blog posts and you can plainly see that podcast listeners are more engaged.
This is why I say podcasts can speed up the “KLT” factor of your content marketing.
If you've got products, customers, and something to say then a podcast should be on your radar.
But you've got to do it right.
First you have to setup your launch for success by gathering your super fans and letting them know you've got something new for them.
Then you gotta expand your listenership beyond your customers.
And after that you must setup a system to have your podcast bringing you new listeners over and over again.
That my friend is how you use a podcast to build a massive audience.
But it takes time, you gotta have an investor mindset, and you have to be willing to put in the work.
If that sounds like you then I invite you to join my loyal group of Podcast Moguls at http://PodcastMogul.com
Inside the next issue I'm giving you my exact podcast launch and promotion framework I've used to rack up 1,371,915 downloads for our shows at The Podcast Factory.
Get in now while you still can at http://PodcastMogul.com
Producer Jonathan
