I was recording with my buddy Ben Settle the other day and we got to talking about books.
He said people are always sending him books he didn't ask for and doesn't want.
He especially hates it when someone sends him their book in hopes that he'll read and promote it.
He says he doesn't read them.
I'm the opposite.
Maybe it's because I'm not as popular as him?
Maybe it's because people aren't sending me as many books?
Maybe it's because I love to read?
In fact, just the other day I received a copy of Ken McCarthy's new book "System Secrets – Maximum Money in minimum time."
If you don't know Mr. McCarthy people refer to him as "The Godfather of Internet Marketing" because he was selling stuff online in the 1990's before anyone knew it could be done.
Here's a quote from Chapter 1 page 5:
"This could be the single most important secret you ever learn about marketing.
I know it was for me.
I probably heard this particular gem of wisdom a few dozen times over the course of several years before I finally got it.
And when I did, it changed my life.
This one marketing secret is the root of all marketing success and failure – whether online or offline.
Grasping it will greatly accelerate your progress and your financial status fast.
Ignoring it will guarantee you stay stuck in a rut.
It's that powerful…
The battle is won or lost on day one when you pick your market."
He's right, picking a good market will make or break you.
And the second part of that is knowing your market inside and out.
That's why I'm going to show you how to seemingly read your markets mind inside the next issue of The Podcast Mogul Newsletter http://PodcastMogul.com
When you learn how to do this you'll have the power to control your markets minds (sort of)
You'll never run out of interesting topics.
And you'll always know exactly what to say to keep your listeners hanging on every word.
But you gotta remember, with great power comes great responsibility – so I only want you using this stuff for good.
The next issue is about to go to the printer, grab it now while you still can at http://PodcastMogul.com
Producer Jonathan
