Have a podcast in 30 days

Without headaches or hassles

Show highlights include:

  • How to build client relationships and flood presales (without any real market research). (3:00)
  • How to drop the weight of a heavy community and get paid for having fun. (5:30)
  •  The ‘Business Simplification Strategy’ for making an engaged community (and avoiding burnout). (11:52) 
  • Why you don’t need a massive Facebook group to make the money you want or impact the world. (19:33)
  • How to build your platform of engaged, empowered buyers (instead of inactive spammers). (23:24)
  • Why getting your biggest contracts comes from influencing a smaller Facebook group. (30:00)

You've heard the same advice about Facebook Groups everywhere. Ask questions. Add value. But what does it mean? Let me show you what a profitable, engaged, and FUN Facebook Group looks like. AND I’ll pop the hood for you so you can see exactly how I do it. Join my Facebook group Rock Your Tribe: Community Building for Entrepreneurs at http://www.rockyourtribe.com/facebook

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What's up? I'm Rachel Spiewak and this is Rock Your Tribe Radio where community, fun, social media and business collide. I firmly believe that parties are the answer to all of life's problems. Seriously. Building a community, bringing people together for a common purpose and serving them, that's your mission as a business owner. Let's make it happen. It's time to rock your tribe.

(00:28): Today. Talking about simplifying your business through your digital community. Which probably sounds really weird because one of the number one complaints I hear about Facebook groups and digital communities is it's like this heavy thing. It's so much work. It's adding onto my business. It's not making anything easier. It's actually making my business harder. So we're here to take the stress away and make your business easier through your digital community. So welcome Alex. Thank you for being here.

(00:59): Thanks for having me here. Welcome. So you are a business management consultant at NRC virtual solutions. This is your business. That's correct. Yeah. I'm basically a management consultant is basically a fancy way of saying that I help businesses become efficient so they can grow. They can run their companies in the most profitable ways possible. So it's a really geeky job, to be honest, it's all about systems and processes and yeah. Keeping things as easy as physically

(01:29): Possible. I've managed to simplify my business by cramming a whole bunch of things into my group. Instead of having stuff all over the place, like market research over here, sales funnel over their audience over here to me running the digital community means putting it all in one place. What do you think about that?

(01:47): Yeah. I mean it's music to my ears. That's exactly. It's the best way to do it. It's the best way to kind of keep things all together and make the most of the people that are talking to you. If they're talking to you, ask them all of your questions rather than just one question to each person

(02:03): You're talking about scaling your ability to have individual conversations. At least that's the way I look at it. Running your community means you're able to have more individual conversations at one time.

(02:14): Yeah. Like if you think about your Facebook group as a focus group, when you're looking for the best and the most successful way to run and expand your business, you have new offers. You have new ideas that you want to put out there into the world. You only know if they're going to work. If people say yes, I would buy that. And the best way to speak to your ideal client is to have a group full of them that are willing to talk to you all the time. So community is just that focus group is that group of people that buy into your ethos, buy-in to message and what you're putting out there into the world and want to give you feedback and then want to buy from you afterwards.

(02:52): So here's something I've seen in Facebook groups and other people's Facebook groups in my own Facebook group, people to do market research, they create a survey on some kind of platform. They'll post the link, an external link, which we all know social media platforms. Don't like external links, right? And then they expect people to go to their external survey and fill out their questions for their market research. These posts generally get very little engagement in people get very few answers, very low participation. I've been approached by some members asking if they can do market research. In my group, I've asked for their survey and I've found really good engagement questions inside their market research. So I told them, I'll tell you one better, cause I know this isn't going to get the kind of attention that you needed to get for this to give you any data. I'm going to take the questions I like and try them as engagement posts and see what happens and they work great. So there it is. If you want to do market research, I will show you how to build a digital community where you can ask those questions as engagement questions, and you'll get so much more data. Anyway, that's my soap box about market research.

(04:02): Because if you think, you know those engagement posts, if you ask in a survey and they've got 15 questions to answer, they'll put very little thought into each. You'll get that instant response for each one. If you put a post out a day, that's got an engagement question. That's the only question they didn't ask today. So they were going to put more effort into answering and they're going to talk to the people that are also answering. And you'll get for me the market research when people have comments and they go, oh, I hadn't thought of that. Actually, this is also true. That's like extra market research. That's like so much better than just survey results where they've clicked. Yes or no.

(04:38): And you can ask follow up questions or you can ask them to clarify. And then also these are essentially sales conversations too, or relationship building conversations. Sometimes you get to a point where the person realizes, oh my God, you're my person. I need your help. How do we work together? Exactly.

(04:57): If you put stuff out there saying, Hey guys, would you buy this offer? And this is something that we've seen in the communities that we're in. People put a post up and say, Hey, is this something that would be an interest you, everyone says yes, two weeks later, you go back and you can reply to the comments. Hey, I did the thing that you said that you wanted to buy from me. Here's a link to buy it.

(05:14): What I like to do is come out with a payment link right away, get some pre-sales and then go make the thing pro tip. So let's back up a second. You took my Facebook group success masterclass. When I ran it live a couple of months ago. Now the replay is available on my website, Rocky tribe.com/masterclass. What was on your mind when you signed up for that? So

(05:40): I joined your group because I was just told it was a place that I needed to be where you were just throwing so much value out. So it was like, you get, I don't have a group, but I'll join. I'll have a look. And as I was in the group, I was like, okay. Yeah, I can see what she say. I can understand how it's a work, but I still didn't have an actual group. So I was, I had an old group that had been archived from doing a challenge, but I deleted everyone out of it. And I just had the bare bones. So I thought, Hey, I'm going to going to go to this master class because in my experience, the quickest way to learn is from experience. And if you wait until you've got your own experience, you can be waiting a hell of a lot longer than going to someone who's already done that two years worth of research. So for me, I was like, cool. She's checked out. What's work. She's checked out what doesn't work. So she already knows the good and the bad, and I can just get her top tips. Perfect.

(06:31): That's exactly why I offered that masterclass. It's because I have been at it for a while. I'm coming up on two years. And so there's been a lot of trial, a lot of error, a lot of error, a lot of working with people. And what happened with that masterclass? Because it's exactly what we're talking about here. I ran a sale on strategy sessions, power hours. I did that over Valentine's day weekend. And then I ran another sale when I, well, it was like a last chance to buy at this price kind of thing. But I booked in a crap ton of these power hours because they are paid market research and there are also paid sales calls wink. Right? And so I did a whole lot of them just to see where are my people at? What do they need? And as I was doing these power hours, I was repeating a lot of information and it was kind of silly at a certain point. Why am I telling individuals the same thing that everybody needs to know? Why don't I do a group class, bump the price down from the individual sessions. And that's where the master class came from. It came from organically surveying and asking my community, what do you want? What do you need? What outcomes are you looking for? Okay, let's get on a call. Let me help you. Okay. This is the repeat stuff. This is a class.

(07:43): And honestly I watched that class three times because the first time I was kind of soaking it all in writing down any questions I had for you. But I then had to go back and watch so many times because you put so much value in that one hour. I was like, I have to meet notes there. I can't, there's not enough time in the world. So take everything from you first time.

(08:04): Yep. Well, that's why there's a, a Google doc handbook that goes with it with links to posts in my group. So you can see examples because like you said, learning from experience, I'm a very hands-on learner. I like to lead by example. So I'd rather explain it, but then show you, okay. This is what it actually looks like in real life. It's amazing. That document was game-changer.

(08:26): Thank you. Now, this is turning into an infomercial for my masterclass. Let's talk about you. So your Facebook group, the business freedom method, making your business work for you. Was this the archived group? Did you bring this back to life or did you launch a new group off of the masterclass?

(08:43): So I launched a new group off the masterclass. I just use the old structure so that it was an older group, to be honest, I didn't want to have that brand new group. So yeah, I changed it. I launched that group, talking about it straight from the master class and started getting people in. And it, it really kind of showed me what I was talking about and what I was, you know, building a community around people really engaged with. So, and then you had some really quick sales wins in your group. Can you talk about that? Yeah.

(09:13): So that was madness genuinely just off the cuff. And wasn't really thinking about it. I had been getting loads of people, joining people, bringing friends in we'd have lots of chat. There was a lot of engagement and I was just having so much fun. Like you say, it's like, it's a party, right? Not a classroom. And I really took that to heart. I was like, I'm going to make this really fun. And I was just, I had this, it was a Monday morning and I was like, you know what? I'm just going to put a post out and say, Hey, I'm having so much fun in here with you guys are really loving this community. The first five people that booking with me can have 50% off a power hour, which it's not a discount. I wouldn't necessarily suggest people, but all that is huge discount realistically.

(09:58): But I just thought, you know, I'm having so much fun here and I'm enjoying this so much. I want to give back to my community. That's what it's for. And honestly, they disappeared so quickly. I think it was like 14 hours and they were all done and I booked them in like have them with people. And there was just, I got so much back from the market research for me, but also people genuinely, they got so much from it as well. And I think it was just one of those pituitary events where everything kind of aligned and worked.

(10:31): That's amazing. I'm really excited for you. And I'm so happy that, I mean, this is what I wanted, right? Like I struggled through building my Facebook group and finding my groove and creating my strategy. I learned from a lot of other coaches, took on a lot of other bits of advice and really had to work hard to figure out, okay, what is my unique approach to this? So it took a long time and I'm so, so happy that it only takes an hour of my time to explain it to you. So you can run with it and get immediate results because it's such a shame when great business owners who should have a great community get kind of lost in the beginning phase because it's confusing. If you don't know what you're doing. Yeah.

(11:16): And I think people, you know, when you first started this, you said about people saying, it's so heavy, stop carrying it. Then it's a community. You don't have to carry the whole thing with you. It's about engagement. It's about letting other people talk and just kind of encouraging people to do. So it's not about just churning out value and content for free. It's more about having those conversations and creating space where people feel that they can have conversations about a specific subject. That's the whole reason you created

(11:47): It. I couldn't have said that better myself. So tell us about your simplification strategy. Do you see that aligning with the way that I talk about Facebook groups? Hundred percent to the way that I do and you you've said it a couple of times, it's not about working harder. It's about working smarter. So you can work all the hours under the sun. You can do everything you can possibly think of. And you're just going to end up burnt out tired, and it's just going to all feel already stressful and the reward is not going to be worth it. So for me, it's about finding the easiest and the most simple way of doing everything. And it's about having a plan and a strategy for everything. So you can start a community and kind of half-ass it and make it up on the cuff. But if you're not working out what you want to get out of the group, then you're not thinking about what you need to put into the group. And it's going to be harder to get those what you want out.

(12:43): If what you're putting in is just what you can think of off the top of your head during the day. So for me, having the community, thinking about what I want to get out of 20, what am I working on? What am I kind of, what's the theme for each month. I then work out what I'm going to put into the community and I can then get out what I want because I've asked the right questions to get the answers that I'm looking for. So the community and the way that you kind of run things to get those engagement and to even things like your group leads and the systems that you've built around your group streaming this to multiple locations like that is the dream efficiency. And you've made me very happy. You do

(13:27): Them. Let's talk about it, saving time and earning more money through digital community. We already talked about this. Most people tell me their Facebook group is like this heavyweight. It's more to do. I look at it like a time-saver and a moneymaker. So your thoughts on that I completely agree with you, obviously. That's why we're talking, but

(13:45): I think the, if it's taken too much time, it's because you're not doing it efficiently enough and you're not kind of using it in the best way. So I schedule all of my posts. So I've got 30 posts at one time scheduled into my group. And although a lot of people sometimes find that less personal. I actually think it's more personal because I put a lot of time into thinking about what I'm going to put in there. So instead of just going four o'clock and I have a poster, so I need to Chuck something in, I'll just put a random thought of the day into my group and having that constant panic every single day, I've thought out, I know what I'm talking about. It's about me, thoughts it's to guide the conversations and help people feel they can share. And it takes me an hour a month to fill the content. And then off the, you know, if there's a something happening on day and I want to talk about it, I can add in an extra post it's my group. I can do what I want, but I don't have to worry every day. Like, oh, is there something going on there? Do I need to catch up with stuff? I can just pop in reply to comments, have conversations with people. So the staff is

(14:51): Already there, but I think what's great about coming from an organized place with it and understanding how you like your systems to run. Then you can customize it to your writing style, your creative style. For me, I'm an in the moment spontaneous. Think of it now kind of person. I'm constantly reacting to the stuff happening in my group. And what's happening in my world. That's me. That's where I'm comfortable. That's where my creativity lives. But using the very same system that I use, it works for you as a person who likes to batch up your creativity. Yeah. This is part of why I teach what I teach. I'm not saying you have to do everything exactly the same way, because there's gotta be room for you to be creative in the way that makes sense to

(15:36): You. Yeah, exactly. I think what you give is a framework and you give like a style that you found works really, really well. This whole sort of, not a classroom. It's about having that conversation and I've just put some structure around it that helps me out. But equally, you know, you can have that same style, but on a, you know, if you, you can either schedule a few days in advance where you can schedule know days in advance, but you should still have an idea of what you kind of want to get out and you want to have that group, you know, there's no point in joining a nutrition group and only Aboriginal homeopaths. You've got to have a reason to be in the group. You've got to have a reason to have start conversations.

(16:15): Yeah, absolutely. And some of the things you can plan around our launches, your promo cycles, you could be promoting an affiliate link. For example, there are all sorts of things that you could be recommending to your group. So pick the one thing, the one thing you're working on, maybe you're in research mode. So maybe you're thinking ahead a couple of months. Okay. I want to put a new offer out there right now. I want to ask all the questions to find out what my community wants and start bread. Crumbing them too. You can start dropping hints. You can include them in the process with a poll. Yeah. It's a great way to make sure that you're giving your audience what they want, because that's the whole reason they're in your audience.

(16:53): And so sometimes I look at this, like it's almost, anti-marketing in a way where I feel like marketing is really about convincing people of something and coming at things from a community-based angle is more about asking people what they want and seeing where it aligns with what you want to deliver.

(17:10): I mean, I can set that out of myself, but that's like, perfect. Because like you say, you know, it's all well and good having something to say, but if no one wants to hear it, there's no point in putting it out into the world. You know, you can put as many offices do you want, but if they're just what you want to tell people, and you might as well just get on a soap box and scream it. You know, people are going to buy brewers. If you ask them, Hey, this is my area of expertise. How can I help you with this? And they tell you, and you then deliver what they've asked for was no brainer,

(17:39): Rocking a digital community. That's the future of marketing. Do you want to get ahead of the curve? Let me show you how to use real life, community building strategies to grow your brand authority and your army of marketers. Head on over to rock your tribe.com to send me a message. Let's get this party started.

(17:57): How do we simplify via community? What are some things like, let's talk about actionable things people can do. Like what can somebody do today to simplify using their community?

(18:07): The biggest things that I, in terms of like using your community and making sure that it's as simple as possible is making sure that the right people are there. So talk again about what you created the group for and encourage people to leave. If they don't agree, make it a really engaged group. You know, I've got 118 people in my group. It's not huge. It doesn't have to be huge. When I sold out my master class, when I sought out my power hours, I had 40 people in the group. You don't have to have a massive audience. You just have to have an engaged audience or the right people that will give you the answers that you need. Because you know, I could put polls up on my personal profile and my mom and dad will always answer them because they like to see me get engagement and that's adorable. But my mom and dad are not my target audience and I love them to pieces, but their answers results. That's really cute.

(19:00): It is adorable. And I love them for it, but equally, you know, I need my results to be useful. And therefore my community is where everyone is there. The reason that I created my business there to learn about efficiency, then to learn about certification. So ask questions that put poles up is everything that you've said, but it's about kind of it is knowing the result that you need to get out of it first. I think that's the biggest thing for when you write a strategy.

(19:30): So when you sold out your power hours in your group with only 40 members, how many seats did you feel?

(19:36): Just five because it's a power hour. And because I put quite a lot of effort into the work around, I didn't want to overload myself, then you can very quickly offer too much. And I guess that's something else to really think about is for sure capacity, because power hours are heavy one-to-one work. And although you might be repeating a lot of the same stuff, as it turned out, every single power hour that I offered was completely different. We have so many different subjects from I'm moving home and how do we work for all my children? Cause they're going to be off school too. I have no idea what I'm, where I'm going next for this business. Or someone was struggling with their systems. So it was a lot of work. So I kept it quite, quite a small offer. I limited it to just five because I didn't want to do want to push it too far. But in terms of conversion five out of 40, it's not

(20:30): Bad. I was just going to say, that's an excellent conversion rate and you did it in 48 hours or something like that. That's incredible Santana who did the masterclass as well. And for her group competent and camera ready, she ran a masterclass rather than doing the power hours and sold out this masterclass and then upsold to people. And so she did $3,000 in her Facebook group off of that within two months of doing the masterclass and she only had 34 members in her group.

(20:59): Yeah. You don't have to have a big audience. It's people sitting there thinking I need 11,000 people in my group. Well, how many of those people are actually listening to you? How many of those people are active, like active in a seeing what you're putting into the group? Smaller audiences can be better because you get more community feeling. You get more people start to talk to each other and,

(21:21): And help each other out. Hmm. And there's proof of it everywhere across Facebook that a smaller, more engaged group works better than a larger, not very engaged group. I've been invited into an accepted, into Facebook's power admin community, where I expected people with very large groups. And some people do have really large groups, but it's not about that. It's about the quality of the engagement. And it's about the impact that you're making. So Facebook itself isn't even rewarding people for having giant groups only they're rewarding. People who have impactful and engaged groups.

(21:58): Yeah. And you think about historically, you know, when groups first came out, they were just about joining random people, put up a statement and everyone be like, I agree with that. I'm going to join that group. But it wasn't really a group. Nothing ever got posted in that. So there's tons of groups with multi thousand and thousands of people, but they're not redoing anything. Whereas the smaller groups that, like you say that they're more impactful because they're really working

(22:22): Through a course, Jack already the other day was asked. I think it was Jack who was asking about when should you start selling? Or if your group is small, can you start selling right away? Yes. At least make your members offer aware because maybe they won't buy, but they know somebody who will buy. So include them. They're partners in your business now. So talk about, can we normalize, just talking about our business. It's regular during

(22:49): That mad that people start business communities and then too scared to sell in them. Like you started a business community to talk about what you do for a living, but you're too scared to not give it away for free. They joined because they wanted to work with you in any which way that they can. If that's trip feeding small bits of value until they can afford you. Great. But if they can, they can't buy from you. If you don't tell them, you know, something that Hannah tells me all the time, like if they don't know where they can buy from you, they can't buy from you. So don't be scared to share it.

(23:24): And that was an early mistake that I made some time ago where I thought, well, I'm just building my authority in my group. And people are going to come to me and just ask me how to work with me. And some people do, but then that's how you wind up doing work that you don't necessarily want to be doing. You have to really dictate, okay, this is the way I work. This is what it costs. This is when I'm available. And you have to tell people, money needs a place to go. So make a place for it to go. Now I'm getting a little Lulu about it, but it's true from like a practical perspective. This is my payment link. Put money here. Yeah.

(23:58): And also if you encourage, depending on the type of group you've got, my group is for business owners to be successful. And I want my group, I want my community to be successful. So I'm not worried about them promoting themselves because if they buy from each other, they each then have more money to buy from me.

(24:16): Yes. I say this all the time. But when it comes to how to facilitate promotions in your group, from your members, the problem is just posting sales. When people are posting sales posts and that's it, right. They're not putting something in before they try to take something out. And then it just starts looking like a spammy billboard kind of group. And so that's why it's important to give people that outlet where they can share their promotional posts.

(24:49): Yeah. But then also, you know, use the systems that Facebook has put in place. You know, you can, there's all sorts of admin assessed. You have people that are just sharing other posts from other groups. And you know, that they're just sharing the same post and to every group. And you've just been added to their list of groups that they clicked. Yes. I'll share to that group, put a ban on them, tell them they could like, you know, tell them they can only post once a day. They can't just spam your group, put a week span on them. So they can't just spam every single day that you can do that automatically. You can literally set it. So on that particular member, they can't do stuff, but everyone else can. So everyone else can take advantage in the way that you want them to. But you can let Facebook help you without having to worry that you either have to ban them entirely or click delete every single time you post.

(25:37): Yeah. Facebook groups have excellent moderation tools. And one thing I've implemented recently, cause we're coming up on 2000 members. I've turned off the ability for people to post whenever they want. I put the group on post-approval and now I look at all the posts. I make sure that it's relevant. It makes sense. It's going to get attention because I know it's going to get attention in my group.

(25:59): Yeah, exactly. Cause the worst thing is a dads post that just goes into a group, fills up the top of the feed. No one does anything with it. No one like looks at it or shares anything. And then they'll happen in the most engaged at groups because people will ask questions and people look at them and go, oh, that's what I said before. And I know exactly what Rachel was going to do. She's just going to tell him to get to that guide. So I'll just ignore it. I won't say anything. And then your engagement starts go down and your kind of, you're losing your good stuff on the insights as well. So yeah, it's definitely something I'll look up when my group gets there at the moment. I've left it off just because I really want to encourage people to, to write in there and share stuff.

(26:40): Oh yeah. It took me all the way up until almost thousand members for me to flip the switch on that. And I actually had to get with my admin fellow admin community for people to say, you know what, Rachel it's okay. Get to do this, you know, conversation.

(26:58): The nice thing about having a digital community and building it as your brand world hints listened to that podcast episode, how to build your brand world is that your brand is omnipresent. So you don't have to be.

(27:10): Yeah. And that's what my group's all about. It's about not having to work all day every day because your business is doing the work for you. You know, you don't want to be a slave to it. You want to be held hostage by the work that you constantly have to turn up and do you know, I started my community in the first place because of all these coaches and experts who are constantly saying, oh, you have to turn up for 12 hours a day. And oh, I just spent a full day on clubhouse being present and being my brand. And you have to be visible. And anyone that says you have to make sacrifices in your first year of business. You don't, you don't have to, you can absolutely. If you want to work weekends, if you want to work every evening, if you want to go really, really hard to really push and get as far as you possibly can in that first year Udu, like that is amazing.

(27:57): If that works for your lifestyle, brilliant, you don't have to, and it's not the only way to do business. And this is what I hate is people that say, there's only one way, you know, you go into your group and you're not set to say, there's only one way to run a Facebook group. You're saying, Hey, this one works for me. This is what I've learned. And it's the same across all the good communities I'm in. It's like, here's what I've learned. Here's what works for me. If you've got questions, ask them, but then go off and apply it and implement it in your own way.

(28:26): Here's what I would like to see in Facebook groups like business communities. This is what I would love to see if somebody asks a question about business or social media or whatever, have all the people who answer the question would say, I have tried this. This is based on my actual experience or I have not tried this. And I am talking out of my right now. I would just really love when people answer questions and Facebook groups to qualify it with, I know what I'm talking about or I don't actually know what I'm talking about. That would really help.

(29:01): So like if I do know something and I feel confident with what I'm saying, I will put it out there. If someone asks a question and I have heard someone else answer that question instead of being like, this is amazing idea and I try and take credit for it. And then I don't know how to back myself off. And I can't answer any follow questions. I just go, Hey, have you spoken to Rachel? Like, she's really good at this. Like, plus when you could go and talk to and like signpost them to other people who can answer that questions better than I can because no one can be a specialist in every single subject. Yeah. I completely agree. I think it does my head in to see people there's two actually is people that say, this is the only way to work because they were once told that by someone they paid a lot of money to, or people that say, I can do that for you and you should pay me and I'll do it. And it's like, well, no, they asked a question. They want to know how to do it themselves. They don't want to paint for someone else to do

(29:57): It. Have any new opportunities come your way since you got your Facebook group up and running. And that

(30:04): Came from the community actually was a really circular route, but effectively because I'm showing up for my community because I was kind of showcasing what I actually do and talking more about it. I got my big one-to-one client actually came through a referral because someone saw what I was talking about. And when they were then talking to someone else and they said, oh, I need this. They were just immediate, like any dollar. Cause that's that's who you need to go to. So just by talking about what I do in a space, someone heard and they passed that on to someone else and that's become my biggest client that I do that brings in a decent chunk of dollar a day. And I've been, so I've been running my business now for a year. And a hundred percent of my business has been generated by being an active member of communities, whether that's my own community or someone else's community, by turning up by answering questions, by seeing people ask self and putting advice into the comments, giving stuff like giving value away for free and just being there and being seen all of my businesses come from either directly, people going, that's amazing.

(31:12): Can I work with you? Or, you know, the amount of times I've said I've had someone messaged me saying, I've seen you commenting in this teaching community loads. I now need someone that has your advice. And I can see that you're really good at that. So I want to work with you. They've not put up posts that I've not answered. Like I've not emailed them or gone for them. They just know who I am because I have been active. This is what I'm talking about.

(31:36): This is exactly it. This is it. And this happens. This happened for Robin. This has happened for Suki. This has happened for so many people that I've worked with where we build a community or I help them build the community. There's the offers, the power hours, the masterclasses, the group coaching, the one-to-one, whatever. But then if you just give it a minute, the big contracts start to that. You don't even know where they're going to come from, but there's something about running a great community, no matter how it doesn't need to be that big, but just a great community where people see you as the authority on your topic and they have their own networks of people. So your influence, your sphere of influence grows exponentially with a small group because I mean it's viral growth. They all have their own audiences and their own communities and their own networks and the bigger B2B, bigger contracts, larger consulting clients, they start to show up. So I'm so happy for you and makes me really excited.

(32:39): It's good point about the B2B stuff. Cause people think the community is a lot about B2C and it's a lot about working directly. And even if it's been to be, it tends to be a lot of people think that you can only work with sole traders or people that just have this very, very small business. Cause there's the only people on Facebook, but they're not. Tons of people have Facebook. Every single business owner I've ever met, whether they've got 90 employees or 10 has a Facebook profile. And therefore they see staff and they also have friends who have stuff that they see. So it's complete misnomer to say that you can't reach out to like big consultancy clients via Facebook. You can,

(33:20): You heard it here from Alex. You can do it through your Facebook group contracts from experience and not just something I've seen happen. We're not pulling this out of our asses. Okay, Alex. Yes. Where can people find you? The best

(33:40): Place that they can find me is in my community? Funnily enough, the business freedom methods, making your business work for you is the place I turn up. I am there every single day and I'm chatting with people and answering people's questions and anywhere else from there, you can find my website. You can find my different social media platforms or from that group. And are you pitching anything?

(34:02): So I have got my paid membership open at the moment, which is the business freedom collective, which is about me actually giving people great to touch points with myself, to help them with the strategy instructor. They need to get the most efficient business so that they can have that unicorn of a work-life balance because it exists and it's achievable and it doesn't take very much to get. So we're open for four days and I've got five spaces remaining. So if anyone wants to join, they can join that.

(34:32): And we'll door is open for that again, in the future we will. So I'm taking August off because I'm moving house and then I'm going to Hamburg. So I've got a lot on, but we'll be opening again in September with a big launch five day challenge that I haven't yet to decide on, but it will be about project management and efficiency obviously. And yeah. So they leave the doors open again in September.

(34:54): Well, thank you, Alex. This has been amazing. I learned a lot today. Island's the last day I haven't got to talk to you. I'm like, oh, that's such a good idea. Okay. We're going to do the podcast outro. So I'm going to say my thing and then I'm going to kick it to you. And you're going to say you rock, you know, this routine, right? Yeah. Okay. Here we go. Thank you so much for being here and as always, you are off

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