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Show highlights include:

  • How to keep your Facebook Group from becoming a desert of inactive members and abandoned content (without being total cookie-cutter). (0:40)
  • Which “flop members” to delete from your online community – and how to attract the people who value your time and buy from you. (2:09)
  • How to turn your snooze-fest Facebook offers into a packed party that profits on auto-pilot. (3:53)
  • How to keep overthinking from infecting your offers and community members (while creating a premium positioning for yourself). (5:45)
  • The social cues behind successfully launching offers at higher and higher prices (without running out of customers). (10:43)

You've heard the same advice about Facebook Groups everywhere. Ask questions. Add value. But what does it mean? Let me show you what a profitable, engaged, and FUN Facebook Group looks like. AND I’ll pop the hood for you so you can see exactly how I do it. Join my Facebook group Rock Your Tribe: Community Building for Entrepreneurs at http://www.rockyourtribe.com/facebook

Read Full Transcript

What's up? I'm Rachel Spewak and this is Rock Your Tribe Radio where community, fun, social media and business collide. I firmly believe that parties are the answer to all of life's problems. Seriously. Building a community, bringing people together for a common purpose and serving them, that's your mission as a business owner. Let's make it happen. It's time to rock your tribe.

It's my first episode. I'm so excited. Thank you for being here. I appreciate you. Let's jump into this thing. So I want to tell you why the most successful Facebook groups, all party hard. What? Okay. I can explain. So I was a working DJ in New York city for a number of years. And that career taught me so much about business and promoting yourself and really building something out of nothing. Because I moved to New York from Atlanta where I was a nonprofit manager.

(01:01): I had a completely different life in Atlanta, moved to New York, had to start over, fell back on my side hustle and I made it work. And the reason why it worked was I built my community and I mobilize them to support me. And when I threw parties, it was for them. It was like throwing a party in my house, but like in the club. But you know, it's like my space, my bubble that I created, but I made it hospitable and exciting and fun for my tribe. And so now that I'm helping entrepreneurs rock their Facebook groups for their business, I'm using that same idea for their Facebook groups. It's like, you're throwing a party, it's recognizable as your party, but you're making it awesome for your tribe. And that's the foundation of making a great Facebook group. And so for my first episode, I thought I would take you through my framework, my signature method, which is the party hard method because also business should be fun.

(02:10): It can be a total drag sometimes, especially building your own thing, especially in the beginning, it can be so hard and so isolating and just, it's tough. And you want to tear your hair out some times and your family doesn't understand your friends don't understand. And so the Facebook group, not only is it the place where you're going to do your market research and keep your ideal clients close, you're going to really build a family in there. So you're not doing this all alone. It's going to be great. You're going to love this. So this is the signature party, hard method. Are you ready? Okay. So when you start that Facebook group, you have to know who are your people and what is your purpose? That's the P and party hard, your pupil and your purpose. Without that, you're going to wind up with a group that is a flop, and we don't want that.

(03:05): We want your group to be awesome and fun and magnetic for your tribe. And so you've got to sort out who are your people and what is your purpose and make that super clear and your group name and the description in the branding. And when you talk about it, and this is going to make it so much easier to find your ideal tribe members and talk to them, have a normal conversation about your group and get them in there without poaching people without cold DM-ing people. Because nobody likes that. If you know what I'm talking about, you know, nobody likes that. So the a and party hard has asked questions because in Facebook groups, what you want to do every day is create engagement. Facebook groups thrive on engagement. And the easiest way to create engagement is to ask questions, but you got to keep them relevant.

(03:57): You got to keep them on topic because you're also using these questions to learn about your ideal tribe members. So, you know, what's on their minds and in their hearts and you know what their needs and wants are. So when you serve them in your free content and in your paid offers, you're meeting them exactly where they are. The R and party hard is react and respond. So when you've got engagement in your group, you have to engage back and then you've got to take what they're talking about and turn that into more content. Turn that into your evergreen content. Turn that into posts that really help them. Because how many times has this happened in your Facebook group? You put all this time and energy into creating a piece of content. That's going to rock their world. And nobody cares. It's because they didn't ask.

(04:46): They don't want that information. So when you create that teaching material in your group, habit, be reactive and responsive to what your group members are asking you about and the answers that they're giving you. So the T and party hard is bond your members together. You're building a community here. A community is different from an audience because a community, they are bonded together. The communication works in multiple directions, in a community. When you have an audience you're standing on stage, just talking to them and sometimes they react back. But the idea here is to really build a community by bonding your group members together. And that's going to strengthen your group like times a million. The why and party hard is be yourself. And y'all have fun. One of the biggest mistakes that people make with their Facebook groups is feeling like it's got to be cookie cutter.

(05:43): It's got to look like all these other groups of other people in their industry or their coaching space or whatever. And there's over 10 million Facebook groups at last count, probably even more. And you're going to get lost in the sea of sameness. So don't do that. You might as well be yourself. Your is going to show at some point. So you might as well be upfront about what you stand for and what your deal is and attract the people that truly belong in your group. And y'all have fun. Remember, we're here to enjoy ourselves. You've heard the same advice about Facebook groups everywhere. Ask questions, add value. But what does that mean? Let me show you what a profitable engaged and a fun Facebook group looks like. And I'll pop the hood for you so you can see exactly how I do it. Join my Facebook group. Rock your tribe, community, building for entrepreneurs at rock, your tribe.com forward slash Facebook.

(06:45): All right, so that's party. You got that part. The party was all about the setup, how you create an engaged, fun, awesome Facebook group. That's attracting your ideal tribe members. So that's party, but this is party hard. The hard part that sounds funny, the hard part is monetizing your group, but I'm going to make it easy. So stay with me here. So the age and hard is have an idea, right? You're an entrepreneur. You probably have a million ideas for businesses and offers all day long. I know I do. And I think one of the things that we have to learn how to do is to pair it down, pick one, stick with it, execute, see it through before we get distracted by the shiny object, you know what I'm talking about? Okay. So we have ideas. You have an idea. And so what you're going to do inside your Facebook group, now that it's full of the exactly right.

(07:44): People who are there for a purpose, that we all understand your going to ask your members if they want it. So that's the a and hard of party hard is ask them. So we're back to the asking questions. And there are a lot of ways to ask questions about what do they want, what are they aware of wanting right? While you're probing for what they actually need. And you can also find out how they like to consume their information, how they like to consume offers. Do they like to be coached? Do they like a group setting? Do they like one-on-one? Do they like a course? Do they like short videos or one long video? Do they want an ebook? You can find these things out inside your group. And so you can meet your members where they are. And if you have an offer that is tweakable, that you can course correct even better.

(08:43): Not that you have to be a people pleaser and create offers just because people want it. But I think it's important to validate your idea before you go creating it. Because so many of will put all this time and energy and effort, just like with content teaching content, we'll do the same thing. We'll run headfirst to creating an offer that doesn't sell, because we never took the time to build the right community around it. And we never took the time to validate our ideas. So this is why we are asking our members questions to understand where they're at and what do they want to buy? That's the a and party hard in the hard a ask your members if they want it. The R is received payment. So they'll validation of your idea is to actually get paid before you make it. If you haven't made it yet, or if you haven't quite launched it yet, you're going to take payment before, before you put this thing out and then you'll know that people actually want, and this is so beautiful too, because this means you've got money in the bank before you create something which gives you so much head space.

(09:59): It gives you freedom and flexibility. It gives you money to work with so you can invest in things. So you can make a really great product. So you can over-deliver in the end. So you can surprise and delight as they say, because however, you're pricing your offer. I'm willing to bet that you have not accounted for all the expenses that would go into making it as good as it could possibly be. And that's really hard to do, especially in the beginning, it's hard to put resources into something that you're not sure if it's going to sell yet, right? If you want to build something really great and really see your vision through to the end, you're better off getting payment upfront, putting money into making it really great, as spectacular as it can be. And then delivering it to the people who have signed up who have pre-ordered it.

(10:54): And then you can put an end date on that price, that beta price, if it's a beta test, and then say, after this time, the price is going to double, right? Because now you validated your idea. You got money in the bank, you reinvested some cash into making your offer. Really wonderful. You're delivering. So the people that validated you and said, yes, I want this and handed you cash. They've got something better than they imagined. They're going to hit you back with good reviews and social proof that you can then pump out again. When it's time to relaunch this thing at a higher price and a higher price and a higher price. This is exciting. Can you tell, I love this part. Okay. So the D the D is for deliver. And so really important when you're delivering something, especially for the first time you can't run out of steam at the end, when you're going through this process of finding out what your people want, getting them excited inside your Facebook group and in Facebook groups is a labor of love.

(11:59): Let me tell you, so you've put all this work into engaging your group, growing your group, getting everybody excited about your offer. Pre-selling creating it. He took the money, and now it's time to deliver. You can't run out of steam. So this is where we talk about processes and strategies to deliver something beautiful, but not knock yourself out. So that's the D and party hard. And this is what the best Facebook groups do have an example. I have a client, Jacob, Anthony, who has a group burnout. So bliss, he's a coach for busy parents who teaches us how to create family meals that are easy, fun, enjoyable for everyone, because how many of us feel like a short order cook in our own kitchen, pumping out like four different meals. Cause everybody's got different tastes and everybody's picky in their own way. And it's maddening and nobody's really eating that healthy.

(13:00): So he takes that stress away. And so I coached him inside his brand new group, brand new Facebook group, less than a hundred people in it. I coached them on how to party hard. And he validated and pre-sold and offer a tutorial about making mince pies for Christmas. And people bought it that people bought it before he created it. And so he was so excited to make this offer. After his members paid him to make it, they told him what they'd be interested in handed him cash. And he was so excited to go make it. He made it, he's delivering it. People are loving it. And this excitement and energy and cash in the bank is being funneled right back into his group. He's so happy to be running this group because they're excited to buy from him. It's a party. And that energy goes right back into his group. And it's more engaged than ever because he's showing up with that excitement. So that is how you party hard. And so on my next episode, we're going to talk about how to get to critical mass on your Facebook group. See you next time.

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