What came first?
The chicken or the egg?
If you ask me, I'd say the egg.
That's why I find it so amusing when people put the chicken before the egg in podcasting.
Here's what I mean.
Too many people are jumping on the podcasting bandwagon because some guroob some where told them it's an awesome way to build your audience.
And they're dead wrong.
Why? Because if you don't have an audience and you start a podcast who will listen to it?
Nobody.
Queue cricket sound effects.
But…
The cool part is, if you have an audience (even a small one) podcasting is a great tool to activate them.
It makes them buy more.
It makes them buy more often.
I recorded a training showing you how it's working for our clients right now.
It's around 17 minutes long,
So make sure you have a quiet place to watch it, take notes, and implement the tips I give you.
Check it out at http://ThePodcastFactory.com/impact
Producer Jonathan
