There's a huge explosion under the armored truck. The ground crumbles beneath it. The truck drops down to the subway passage below. There's a team waiting to break into the armored truck. When they get in, they find a safe they don't recognize.
There's no time. In a few minutes the armed guards will reach them and open fire. The safe cracker begins to panic. This wasn't part of the plan. She doesn't have the tools to crack this safe. She's convinced she can't do it. Her partner turns to her and tells her she can.
If she's going to crack this safe, she'll have to do it by touch. She begins working on the combination. Time is running out. Each code she tries fails. Finally, she gets it. She cracked the code.
You might recognize this scene from The Italian Job. It's the climax before the final showdown. It sort of reminds me of podcasting. We're always looking for ways to crack the code to unlock more listenership.
In this article we'll talk about how you can use Podcast SEO to get more listeners including:
- Partnering with the players
- Powering up your podcast
- Searching and finding
Partnering with the players
According to Edison Research, the number of people listening to podcasts has skyrocketed. The “work from home” trend is fueling this growth. With more people than ever listening to podcasts we have to ask ourselves, “How can we get our share of ear?”
One of the most underrated ways to get traffic to your podcast is syndication. In other words, getting your podcast into every podcast player available. This makes your show easy to find no matter where people are listening. The biggest players we partner with are:
- Apple iTunes
- Google Play
- Amazon Alexa
While there are many more players available, these are the top ones used by most listeners. Partnering with players is the first step to podcast SEO. There's one more place you must remember. If your business depends on converting listeners to opportunities – your website is your best bet.
But how do you get listeners back to your podcast? We'll look at that in the next section.
Powering up your podcast
One of the biggest mistakes we see people making, is their show notes. They tend to give away everything. This makes people think they don't need to listen to your show. If people aren't listening, what's the point to podcasting?
That's why we use Power Pack Technology for all our hosts. Instead of giving everything away, we tease. We create curiosity. We design every piece of marketing to do one thing: Make people want to listen to your show.
Here's how it works:
- Power Quotes get people to stop scrolling and start clicking
- Power Clips use Social Media to get attention
- Power notes wrench up the curiosity. This makes it irresistible for people who read them to listen to your show.
Curiosity plus good ol' fashioned direct response tactics is an irresistible recipe for more listeners. Now let's look at the most powerful tool for getting listeners to your podcast.
Searching and finding with podcast SEO
Most people don't realize how powerful Podcast SEO (search engine optimization) can be. When you get this right, you can count on a steady flow of new listeners to your show organically.
A great example of this is my friend James Pollard. Before he started working with us, he had a podcast called The Advisor Coach. This is a good name. It told his audience who he is and what he does.
When it came to the new podcast we took a different approach. We asked ourselves, what are you helping advisors do? His answer: Market their business so they can make more sales and help more people. That's when he decided to call his new show: Financial Advisor Marketing.
If you Google “Financial Advisor Marketing” you'll find a bunch of companies paying big bucks for ads. Right below those ads, on the first page of results, you'll find James. Not only is he using keywords in his podcast name. He also uses keywords in his episode titles. This doubles down on his SEO power. Whether an advisor searches on Google, or iTunes, they will find him.
Now let's bring this all together for you.
Unlocking listenership with podcast SEO
In The Italian Job, the safe cracker faced a serious problem. She didn't have the proper tools to unlock the safe. Most podcasters don't realize how podcast SEO helps them unlock more listenership.
First, we want to make sure we use keywords in our show name and our episode titles. This makes it easy for people searching for our topic to find us.
After we've picked the right keywords, it's time to get our show in as many places as possible. Partnering with the biggest players: iTunes, Google, and Amazon will give us a huge advantage.
Finally, we can leverage Social Media using power clips, quotes, and notes from our show. When we get this right, it will stop people from flicking and get them clicking and listening to our content.
What's Next?
In this article we talked about using podcast SEO to unlock more listenership. Once we get people to our show, we need them to stick around and listen. That's why I wrote this article on how to keep your listeners hanging on every word. Check it out at https://thepodcastfactory.com/how-to-make-podcast-listeners-want-more/
When you decide it's time to get your podcast on the air. And you want a proven plan to get it in front of more listeners, reach out. I can show you how our system has worked for over 100 experts like you. Book your 30 minute call at http://ThePodcastFactory.com/call
