Welcome to the making of a DM ma Jake Paul versus Mike Tyson, who do you got? Or maybe, who cares? Because we are about to learn some massive marketing lessons. So with that said, let's get started.
0:22 I'm hurting what I know and how I did it to discover freedom. There ain't no question mark. Evan's when he stepping the dial, he's closing deals. Time to tell him what the deal stand for. I'm a deal maker, a deal maker, but I'm not just a deal maker. I'm a dream maker.
0:42 Hey there. It's your boy. Mark Evans, DM, welcome to another making of the DM podcast show. That's right, you are the deal maker and dream maker of your life coming to you live here from Ohio, the Cleveland, Ohio area, down here at the house in the cigar bar. It's a little rainy out there today, but who cares? I'm inside talking to you and actually working and doing stuff just like you. Today's show I'm gonna share a lot with you, but before we get started, as I always like to say, thank you guys so much for all the amazing five star reviews and the shares on social media. The show just keeps growing and growing every single week, and I appreciate that. And that's all because of you. I'm not running any ads or anything like that, but at the end of the day, you know, I just want to help as many people as humanly possible here and connect with the right people. So as you're on this journey of crazy entrepreneurship, I get it. I've been an entrepreneur for now about 28 and a half years, and I feel like I'm just getting started. And some days I'm pretty much every day, I wonder why I do it, and every day, I also am very fortunate that we get to do it. So I appreciate you being here on this journey. I know it's not always easy, but it's definitely worth it, I can say that. So I want to share with you some lessons that I learned as I don't talk about it, but I went to that Jake Paul fight the event, I should say the Jake Paul event and Mike Tyson event, with some buddies. I'm with my buddy Sean Whalen, my buddy Mark Andrew, my buddy Adam aggio, all guys I do a lot of business with in different ways. And, you know, I like to go to these kind of experience slash events, not for what most people are going for. Lot of people are going there for the fight and this and that.
That is not why I went there. I went there, you know, one to hang out with my buddies, to connect with them, because I don't really do a whole lot of that stuff. But I flew out Friday morning, and I was back Saturday morning, so in and out. But what we witnessed was it literally created history. And I want you to, because we're all business people here, and what I see a lot of people do is like, well, because, again, I've helped, I've taught 1000s and 1000s of people over the years, and always the same thing rings true. No matter what business people say, they're like, Well, you don't understand my business. Wait, my business is different this and that, right? Well, that's horseshit. Business is business. You have to be marketing, you have to have a product or service. You have to sell it, you have to fulfill it, and you have to make a profit, andor you go out of business. You Yes, you have these preconceived notions. And this is what I see holds a lot of great people back from experience and massive amounts of wealth and time freedom is they think they know everything, because it's their industry. You don't understand this or that. I don't need to understand the constraints and limits you've put on yourself because you've bought into this idea that this is not the same industry that you're in. I own many I'm involved in many, many, many different types of industries, and business is the same. I'm telling you, not all businesses are created equal, but all business activities are created the same, right? So what I want to be clear here is this is, as you're building a lot of times, you guys talk to the same people in the same industry. If you're in HVAC, you talk to all the HVAC guys. If you're in plumbing, you talk to plumbing. If you're in coaching, you talk to coaching. If you're in real estate, you talk to real estate. I've shared this before, and I'll share it again here, and I'll share it forever, because it is the truth. When my real estate business exploded and I grew way beyond all the other old timers in my local marketplace. It's not because I had a better real estate strategy or I knew something more about real estate. Nope. It was none of that bullshit. It was simply understanding marketing and sales. The product was real estate. I don't care if you're a chiropractor, that is your product. Now we need to market and sell it. This is the old school days when you actually had to really do marketing. I had paper flyers, door knockers, door hangers. We had signs, all this stuff. It's still relevant, by the way. But now we have this beautiful thing called the internet. All of you can utilize the internet through social media, through paid advertisements, and every. Saying in between articles, etc. Seo, but yet you don't understand my business. No, you what it really means is, when I hear people say that you don't understand business has nothing to do with your business, it's business.
I don't care if you have a brick and mortar or a non brick and mortar, you Business is business. Again, not all businesses are created equal with scale and product sales. And we got to ask ourselves, what kind of business do I want to be in? Don't want to be in the high end business where I sell to the high end clientele, or do I want to sell Walmart style products? Have you ever asked yourself, let me this is a serious question, by the way. Do you know in every industry, someone's always the cheapest and someone's always the most expensive? You guys know that, right? Where do you lie in that? Where are you with your pricing? Are you the highest, the lowest, or in between? And ask yourself, the individual charging the most, what gave them the balls or the courage to charge more? What are they doing different, other than just asking for more money? You could learn this from other industries. I see too many of you working way too hard for way too little because you don't understand true business, but that's why I like to share these ideas and insights with you. These are not ideas. These are factual insights of real business building. And I've been very successful in building businesses, and I've felt very miserably as well. But I'm here to share with you experience. These are not theories. These are realities. What I witnessed in Dallas, Texas at the Jake Paul Mike Tyson fight or event or experience or extravaganza, whatever you want to call, it was amazing. You have a 27 year old YouTuber kid and his team that are seeing the playground different. They're not looking at it like the traditional promoters of boxing. They're not looking at it is, how do we get pay per view? And, you know, sell 4 million tickets or 5 million ticket pay per view. By the way, the largest is like 4.2 million pay per views ever the largest 4.4 let's call it because it's 4.2 or 4.4 No, they said, Listen, let's go for Super Bowl eyeballs, right? Because if you only sell 4.4 million. There's only so many people that can see that. But if I can get Super Bowl eyeballs, meaning 10s of millions, how do we go to Amazon?
I'm sure they approach Amazon, Netflix, Hulu, all these big, massive channels that have huge streaming eyeballs, and they say, how do we work with you? How much are you going to pay us to bring our event to your audience, to bring awareness, to bring subscribers, to bring commercial environments into your audience. They're cross pollinating. And I don't know what the deal was inked, but over it's been reported over 60 million people, 60 million households watched or tried to attempt to watch it, meaning that the buffing system was all messed up. Because there's so many people trying to watch they broke the internet. And not only that, if you look at it deeper, this doesn't think about the commercial license. I think there's 7000 commercial licenses across the world that bought this, where there are big stadiums, bars, restaurants, etc, that had 10s of hundreds, if not 1000s of people watching the same fight. So they saw this play as not, how do I make money on pay per view? But hey, we're going to bring a big audience, so just give me the money today, 40 million, 20 million, blah, blah, blah. That's my upfront money that's guaranteed. And let me make money off of the eyeballs, ie marketing dollars, that we're going to create with meta Experian and all these companies are going to pay huge dollars
9:01 to be exposed in front of our audiences. I want you to think about this. This is a different mindset. How are you marketing your business? The truth is, most of you aren't marketing it, but you're marketing their business still. What do I mean by that mark? Glad you asked, because you're still shit talking that was rigged, that was set up, that Jake Paul, if I was a joke, the ladies before were better. Blah, blah, blah, blah, blah. You're still promoting them. Talking shit. He loves it. He absolutely loves it. He's controlling your mind, and you allow it. Well, you should be looking at this and say, what can I learn from that what they've accomplished, you don't have to like them. You just have to understand what they did was earth shattering, game changing, and I promise you, sporting events will never look the same again because of it. Ever big high end events are going to look different forever because of the situation you. Do you think it's more valuable to have 4 million people watch it, or 60 million stupid ass math? It's simple as hell, 60 plus million. So it's like they looked in reverse revenue. They took the channel and changed the model and said, Let's not go and get pay per view money. Let's get marketing money, but also get paid up front too. So what's even cooler about this is they Netflix needs content, so why don't we do a three part or four part document, document series for the Tyson Jake Paul fight, why? Because that gets people bought into the storyline even more, you're sitting around drinking a beer thinking you can kick Tyson's ass or Jake Paul's ass. You have a beer belly. You can't even barely stand up and tie your shoes and run down the driveway, let alone get in the ring and go eight rounds, even if you barely swung. But yet you will continue to watch consume and talk to give them more power to go get more money. And it's funny, I heard a lot of people like, Well, man, they must have really needed the money. That's why they did it. No motherfuckers, these guys have the money. They're changing the game. Anybody that says that has no money, I know for a fact they don't need the money. They want it. They can go get it. They can create the money everyone's looking at what they created, but what they created for others is undeniably massively. We can't even put a number to it, because it's different forever. People, these sporting events, are different. Forever. Anything, the Pay Per View style will be different. They changed the game. How can you do this in your business? How can you stop doing the same conventional bullshit marketing just because it worked in the past, even if it works still? How can you get creative with your marketing? How can you have fun with it? How can you get crazy with it? One thing interesting, because I did walk the watch the Docu series. I like this stuff on a marketing perspective, I'm I literally, I'm married to the game of marketing and sales and business building.
That's what my that's fun for me. That's the only way I'd watch this shit. I don't watch football, like you guys, I don't watch baseball. I'm not knocking. I just It doesn't excite me. I wish I was in the entertainment business, because I could make a lot of money off of people that like football and baseball and basketball and football and all all this shit. So I'm not knocking. It's just that's not what gets me excited with where I'm at my life. But he said, Jake Paul said something very interesting in the documentary that is worth take note. He said, Man, I'm kind of getting I'm feeling weird lately. And like, What do you mean? He's like, honestly, man, not many people are shit talking me. Most people are starting to like me, and I don't know how to deal with that, because I like to be talked negative to that's where he gains fuel. And I find that very interesting, because most of you guys won't even do one post because you're afraid someone's going to make fun of you or talk negative about you or say something that you don't like or agree with. So therefore, you avoid it like the plague and never do anything. And then you live the meager life because you're too fucking afraid to step up and get some criticism, possibly. And not only that, criticism and negativity and shit talking has made Jake Paul worth hundreds of millions of dollars.
At 27 years old, no one cares about you. They will talk shit about you, but guess what? They're your biggest fans, the people that love you. They'll say some stuff here and there, but they're not the ones passionately talking until the shit talkers come in and then they'll stick up for you. That's what you want in business. No one's perfect. No one has it all figured out, but if they ain't talking about you, you're relevant. So I don't care what business you're in, how could you turn it into entertainment? Think about that. Who do you know? What do you know? What could you create that could entertain people? I've done this. We do this at events, where I have an event, and what we do is we create an over the top, something huge, massive is going to happen, like the build up, Tyson, Jake, Paul fight, not that big yet, I wish, but I'm not there yet, and that's why I'm talking to you, because I will be there one day. And if not, it's not because I didn't try. This is amazing to me that people like this think like this. More importantly, they do it, they thought about it, they put it on paper and they executed. Could Have they done it better, maybe, but it's definitely done. It's been done different many, many times prior. So their creativity alone. It's worth learning from. And I was there, right there. If you saw the show like again, I was on Netflix. Many times me and my buddies were right there, where they're all walking out, you'll see me in the crazy white hat, as I'm always wearing. So if you watch it, pay attention on the walkouts. If you're looking at the screen, it's gonna be on the right side of the screen with Jake, Paul Tyson, the cheerleaders, all that stuff. Me, Sean mark and Adam were just standing right there. But one thing interesting about that is it's all for the show. And if you think it's not, you're missing what sports is about. Look at a football game. Look at a baseball game. They got fireworks. They got these things going on that's to stimulate you. They got the pre game. They got the after game. They got all these TV shows talking about highlights and reels, the same shit you watched yesterday. You'll watch for 40 hours next. Next 48 hours, just so you think you know what's going on. They own your mind. They own your time.
Shame on you, unless you're learning from it, unless you're incorporating it in your business or life to make you better. There's nothing going to make you better. Talking shit about a person or a team, nothing, even if you're winning, it doesn't do anything, by the way. You are not winning. They are. They are not you. So when I sit there and I watched what they did in the ring. Not only that, he brought recognition to these female boxers that just absolutely beat each other's asses to death. It was awesome. They made $6 million I think they would have never done that if Jake Paul didn't step up and change the game, Mike Tyson would have never got a $20 million payday. And beyond, by the way, that's just guaranteed money and beyond of everything else that they're going to get. The ripple effect of this cause, hundreds of millions of dollars were generated for Jake, Paul and Tyson crew. 100% it was a who's who scene. People are coming up to us, people. We're coming up to that like it was off the hook. We're right there by the ringside in the VIP lounge area, hanging out, walking on a walkway. It was epic to experience it. 72,500
17:08 people watching a fight, a fight, 16 minute fight that's called build up, pre sell. Get people excited. Fans galore. They're booing Jake Paul. The crowd went crazy with Tyson comes out, or they even show a picture of him, the old versus the new. What can you learn from this in your business, in your marketing? Is there an old company and you're the new company and you're taking them over? We've seen this before on Apple versus Microsoft, the cool guy versus the geeky guy, right? The old and the new. What are you doing in marketing to change? How are you getting more eyeballs? Again, back to business. But you don't understand my business? Yes, I do. Attention, leads, conversions, revenue, that's your business. Now what you sell that's up to you. If you're selling HVAC, if you're selling a brick and mortar product, if you're selling online, you need more attention. You have to learn how to gain attention. If you don't, you will you'll never be you'll never create demand. You'll always be behind the eight ball. You'll never make enough money. Marketing is marketing? How much money are you spending on marketing? How much money are your sales guys making? What opportunities are in front of them that they can make a lot of money, or are you trying to hold them back from making a little amount of money? Well, if I pay it more, it means I like make less. No bitch. That means you don't understand business. If you have a good business and a good sales model, the more they make, the more the company makes, period. That's how it works. It's called business. These are the things you need to understand. What lens are you looking at, which lens are you looking through in your business? In these like, I'm there watching the airport buzz. The Uber drivers are excited. Everyone's talking lady, I heard a 75 year old lady at the airport talking like, Who's this? Jake Paul. Guy learned read about him in the New York Times. Is this a real fight? She was there for some other convention. Everyone knew about it. It was worldwide, and yet, you're afraid to do a post because someone might talk negative about you who you don't understand my product. I don't need to understand your product. You're a scaredy cat. You're afraid to do a post because they might make fun of the way you say they're the wrong way, or the or this, or it's is that, like, Who gives a shit?
Get attention, get people in your ecosystem, connect, the more eyeballs, the more conversations, the more leads equal more revenue. Period. You don't have a sales problem. You have a lead problem. See, I talked earlier about, like, you know, the guy or gal. Has the high end to charge the most in your industry. I bet you their conversions are lower than yours. If you're selling mid to low tier marketplace. Well, I need to be at 50% or more to make this business work, yeah, but they can run a 25% conversion rate and fucking murder you financially. They need less staff, they have way bigger profit margins, and they net out way bigger why? Because they don't have all the waste and leakage you got. See, you're focused on the wrong conversion. And I'm not saying conversions and closings are not important, but what's important is the really the full extension of that line. How much did the lead cost? What is my conversion on the lead? What is my gross profit and net profit per deal, after labor and everything? That's the number you need to be looking at. And then start reverse engineering. You can run businesses very lean if you are top tier pricing. And what's cool about that, when you understand top tier pricing, those, by the way, those are my favorite clients. That's what I prefer to work with, right? They pay. They simple expect that. Here's what you're paying for. Is what you get? Boom, we're done next. You someone that pays the minimum of the least. They're always the ones like they want everything for nothing. They like to complain they got nothing else to do. You become their problem. People that have money and pay top tier pricing. Time is their most valuable asset, and they know that if they want it, they pay for it, they get it, and they move on. Just the world we live in. You're going to always have the Saks Fifth Avenue shopper, and you're always going to have the Walmart shoppers. You gotta ask yourself, which one you want? They both work. But which one do you want? You it's not about me. It's not about Sam Walton. It's not about Neiman, Marcus, team. Like, what do you want? But what did you pick up on the event I want? You watched it. You heard about it. Are you still talking about it?
Are you shit talking about it? Are you talking down about it? Are you posting? Because every time you do, they're winning. That's what they want. You should be asking yourself, How can you get your customers so excited to want to go online and talk about you, ideally, in a good way, let them know. Amazing service. They showed up on time. They did a great job. Instead of like they were the cheapest, they took forever, but they were the cheapest. Well, no shit, I took forever and I was the cheapest. I didn't have anybody that wants to work. I can't hire good staff because I ain't got no money, because I'm trying to charge everyone less. See, when you charge more, you have more money to pay your team more. Do you think you get better people on the typical stage, obviously have good qualifying section. Do you think you get better people to want to show up to work? If you can pay them double or triple or barely getting by? What can you do in your business? How are you seeing the game? Who are you learning this stuff from? Unfortunately, I got an event going on this Wednesday, and I, you know, it's free. It's at my office. There'll be a couple 100 people registered. People will get turned away at the door because we can only have 100 we have a cop on duty and every I mean, it's awesome, but there's a lot of people saying, this is a scam. How is it a scam? It's free. I'm buying you dinner, I'm buying you drinks, everything, and you're meeting a lot of amazing people. These are business I click on their profile and I'm like, man, no wonder they're struggling. This is how they see the world. I'm local. They're local. They're friends that are coming, are local, and they still think it's a scam.
My job, and your job is not to convince people like that, by the way, they can't even convince themselves. So I leave those comments on there and I say, lol, I don't care. We want people to think like that, because that gets our passionate people that love what we're up to to reply to that. Like, dude, you think that's a scam? These guys, this company, this team, this people, blah, blah, blah, blah, added an extra seven figures in my bottom line in the last 12 months. If this is a scam, I like it. How are you seeing this? But what's neat about that is we're there to serve we're there to create an excitement, energy. 200 people. Jake Paul's doing 72,500 people. This is why a lot of people don't ever start well, I'm not Jake Paul, nor will you ever be. You're you, and that's good enough. My first event I ever had. I had six people show up. My first event, six. I didn't stop. I got excited because if one showed up, I was one more ahead of the night when I started. See too many of you are quitting too soon. Truth is, most of you quit before you ever. Heart, you're talking yourself out of it, not into it. Poor me, I don't understand. Man, it's so hard. What's hard? What's hard is the way you talk and communicate with yourself constantly. You're better than that. If you're a doer and you're getting results. Let's start talking about it. Share, connect, get with winners. My my slogan, and always will be, is win with winners. It's much easier. There's a lot of people that love losing out there that like they're winning life. They're fucking, drinking every night, hanging out with their friends. You know, King of the dipshit mentality, I'm winning, dude, I'm winning. Well, yeah, Why'd your wife leave you? Why's your kids not talk to you? You're so fucking you're so not winning. Your dog won't even look at you when you walk in the house. The dog's disgusted of you, right? Like, seriously, guys, what are you doing to be around winners? That's my community. That's what the deal maker alliance is. That's what the deal maker family is. I want to constantly encourage and surround around winners, not whiners, not wieners, winners, people that will push and forge even when we're not winning, we're winning because we're learning it's a mentality, it's a standard with this is who we are and what we do. Most of you complain, you quit, you stop. It hurts. I can't do it. I'm too busy all these other bullshit excuses that hold you back from creating the life that you truly know you're capable of
26:42 I saw a lady in the airport. She was so pissed off at life. She's massively overweight, she's talking shit to everyone, and I was thinking about like, Dude, she's 7880 years old. Probably she's just pissed off in her life because she didn't take life by the throat and live life. She's become a victim to the game of life. I want you to win at life. I want you to win at every aspect, from your health to your wealth to your business to your family, everything. There's nothing in my beneficial interest that would have you not wanting to win, but I can't do it for you. And you see these people, they're mad, they're jealous, they talk negative. Those are people you extract out of your life as fast as humanly possible. And yes, it's typically family members first, and you don't have to extract them 100% but get them out of your life and communicate with them only when you're mentally ready to communicate with a fucking loser, a mental loser. These are harsh words, but it's the truth. They're losing their brain. They're losing their mind. They're losing the game of life. And if you aren't mentally capable, ready to prepare to conversate with these individuals, they could pull you in their rabbit hole. You don't want to ever have that worldview of a loser. It will never serve you. It can't learn from them. This is exactly what I do not want. How do they talk? How do they eat? What do they think about? What do they what do they look like? What's in their bank account like? If they have a lot of money and they're talking about learning, teaching you how to make money, you might want to listen. That doesn't mean you have to take it 100% but like, listen, but if they have $0 in the bank account, they're always broke their bankrupt three times. Probably should not listen to them about financial advice. If they're 400 pounds and they're telling you how to lose weight and how easy it is, you probably shouldn't listen to them if they're telling you how great it is to have a great relationship. But they've been divorced many times, and they don't they're they have no relationships ever, not even friends.
Then don't listen to them. That's loser talk. Loser thinking you're better than that. Be careful where you spend your time. It is the most valuable asset you ever have. And if you're around this again, this is how I grew up around great people that just don't have the right mindset. They're not doing it on purpose. By the way, they don't even the truth is, they don't even know they're doing it. We all want a better life, but very few people are willing to do the work to get it. That's not you. You're here listening to the show like this because you want to learn to be better. You want to improve your life. I wish this kind of stuff existed when I was starting in the game of business entrepreneurship, I personally still listen to multiple podcast shows every single week, just like you. I listen to audiobooks. I walk many, many, many miles, ideally, minimum, three miles a day. Call it an hour a day. Seven days a week is the goal, seven hours minimum of brain, not counting when I'm sitting there working or thinking about other stuff. I got podcast shows on audio books on I'm learning YouTube videos, whatever, constantly learning how to be better, how to improve. And then I take these excursions with my buddies to expand my brain, to go four. Immersion. These are $4,000 tickets VIP roll in at the front of the like your ring side and the VIP lounge with the players. Do you think there's more opportunity in the nosebleeds or in the VIP section? Now, I'm not judging it. I would just get there. That's step one. But as you're elevating the game of life, get in the VIP sections. Get in the right rooms, get in the DM families, get in the DM alliances, get in rooms where people are winning. Winning is fun. Winning is it's contagious.
I want nothing but the best for you. But I want you when you see these big events, I want you to ask yourself, What can I learn? How can I incorporate this in my life, in my business? These kids are no smarter than us. They just are doing it. They're getting around other people talking about different things. Who are you getting around? Talking about different things with what are you guys working on? Are you working on small problems? Expecting big results. Are you working on big things? Expecting big results? Too. Many of you are working around with Mickey Mouse shit, expecting something big to happen. Two leads a day. Ain't going to do dick. 20 leads a day. Depends what business you're in. Ain't going to do much. When I talk to people and they're like, yeah, man, I spend, I spend 300 bucks a month on marketing. I'm like, Whoa. You mean like an hour a minute, a day. Matt, minimum, like, no, a month. My business, word of mouth, you're fucking that's dumb, dumb. That ain't a business. That's a fucking hobby. You don't understand business. If you're only spending $300 a month on marketing, straight up, you have to understand business if you want to build a business, I'm not here to sugar coat it. I'm not here to make you feel good. I'm here to help you. And this is the stuff we talk about in the DM Alliance. This is stuff we talk about in the DM family. It's 1000 bucks a month. That's it for massive growth, massive up leveling. If you're not a part of the group or you want to talk about it, private. Message me on Instagram at Mark Evans DM, say, podcast, dash DM, Alliance. And again, that's an Instagram at Mark Evans DM, podcast, dash DM, Alliance, we should talk. I'm here to help you, but I can't help you if you're not willing to help yourself, if you're not even willing to raise your hand, how do I know, right? Closed mouths don't get fed. So I just want you to know, watch these experiences, watch these events, learn from them. Opportunities are out there. I just posted. I'm going out to Utah to speak at an event, and I take a jet, and I have 10 people come with me, and it's $10,000 a ticket, we sold out within one hour. So don't think there's not money out there. Don't think there's not opportunity out there. Don't think experiences doesn't matter. What can you do different? How can you turn a liability into an asset? Think, think before you know it, you're crushing at a whole new level. So I want to say, focus on this journey. Business is just business. It does not matter what category you're in, it's business. Know who your target market is. Invest in marketing, build a team, build a company, and enjoy the ride. So that said,
33:29 discover freedom. There ain't no question mark. Kevin's when he's stepping the dial, he's closing deals. I'm a deal maker, a deal maker, but I'm not just a deal maker. I'm a dream maker. The journey's wearing 10. It's all about the process. I'm the kid over to the team and project. So I know how it is, and I come from a lot of money. I remember it as a kid wanting to make a money brat. See no one making more than that graduated high school with a 1.8 like, Sure, they held me back. All my principals and teachers are alive just to witness this. I'm almost I'm out here running two way figure businesses walk away from it all, and I'll be good. But I've been called to help people, just like y'all learn again. It's time to pause everybody chasing the money. But I'm not chasing the money. I'm out here chasing the purpose. Yo, I've been working my whole life. Else where we at is it gonna get us where we want to go? To push time to learn, come to grow? I'm hurting what I know
and how I did it, to discover freedom. There ain't no question more Kevin's when he's stepping to die, he's closing down time to tell him what the team stand for. I'm a deal maker, a deal maker, but I'm not just a deal maker. I'm a dream maker. The journey's where it's at. It's all about the process. I'm the kick over to the team in projects. I'm working here, deal maker. Deal.
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