Welcome to the making of the DM, the Nashville edition. This podcast show I'm about to explain to you today is going to be the difference between people that are struggling to just get by in business versus the folks that will flourish and print money on demand. I'm excited to share this with you today. It'll be quick to the point. Very informative. So with that said, let's get started.
0:38 Discover freedom. No question Warren. Kevin's when he stepped in the Dow was a deal maker, a deal maker, not just a deal maker a dream maker.Hey there, boy, Mark Evans, D. M. This is a special podcast show today I'm sitting here in beautiful Nashville, Tennessee. My wife's here. My kiddos are here, hanging out in the Four Seasons downtown. In a pretty interesting area. I hope you're doing absolutely amazing. If you're brand new to the show, welcome to the making of a DM, what does DM stand for? The dealmaker dreammaker of your life? I'm a crazy guy entrepreneur been an entrepreneur my entire life. And I've never had a W two job as an adult. And never will. But I do want to tell you this is thank you so much to every listener here. I'm telling you last week show was absolutely insane. The response the shares, the comments, the replies, like, it's awesome to see because guys, I gotta be honest with you, I'm sitting over here, I'm traveling right now with the fam. And you might hear some kids in the background. So if you do, they got them over in the other room kind of doing their thing. But I want you to know, sometimes I'm like, dude, am I just talking into a microphone for the hell of it. And we all feel that way. Sometimes, right? We're just doing a lot of work. We're not sure if anybody's paying attention. And I'm here because I want to be not because I have to be, obviously it's free. But what's not free is your time. And I do respect that. And I do take that very serious. As well as mine, to be honest with you, my time is not free, I got a lot going on. Good, bad and everything in between. But I do want to say thank you for everyone that shares the show that lets their friends know what's going on.
I always say this, and I do this myself. If you hear someone one of these shows in the making of a DM or any show for that matter. You know, there's a share link in there, share it with a friend or two or three friends. Let him know like, Hey, man, minute 28 really hit home, check it out, click here. And then they click and listen. And then they're like, Wow, this guy's crazy. Or wow, I don't like this guy. Either way you shared it. And that's what it's about. So I appreciate that for everyone who does that and continues to do so it means a lot to me. And if this show ever makes an impact, and feel free to message me privately, on Instagram, or shoot me an email mark at Mark Evans, DM, just let me know in this subject line podcast show, and it would help me help you. Because we all get like man is doing anything. I'll be doing this over three years, and do a lot of shows weekly. And I just wanna be valuable. I really do. So this would be a quicker show today for about 20 minutes or so. Because it's an interesting topic for me. And it should be interesting to you as a business owner. But I say here I don't know about you. But do you ever feel like you work really hard? And you're like do like I just I'm sharing to the market. It's something that can help them but they're not making moves on it. And it's frustrating because I do it. I know I can help people. But what but the thing is, is one thing we have to realize is we can't help people if they don't want to help themselves. You know what I mean? And I always think about the late Gary Halbert.
If you've never let read Gary Halbert letters or the you should go online and type in Google Gary Halbert letters if you should always learn copy and marketing and sells it's that's what we ultimately are in business owners sells 24/7 Right yeah sell yourself to get up and get going. You got to sell yourself to keep going. You got to sell your team you got to sell the vision and the goals and the you know the dream you got to sell your your vendors you got to sell your private money lenders you got to sell your like whoever you got to sell people 24/7 Once you get that, you know this game starts changing a lot. But I see and I always think about this acronym EA the EA let me say it again the accurate name is E V E and what that stands for is education versus entertainment. If I asked you and again you guys are a different crowd than 99.9% of people believe it or not. If I asked you how much you invest or spend yearly, in entertainment, such as going to sporting events, TV, you know, whatever you if you buy a program to watch basketball, football, whatever it is, or or go to the event, or get a booth or get a hotel or get a trip. Like for example, I said, I'm sitting here in Nashville, Tennessee, the Morgan Wallen concert is going on over three nights, he sold 180,000 tickets give or take the average ticket price minimum, I think is like 404 50. I want you to put that in perspective, that's a lot of money. By the way, like 70, something million, maybe 80, almost $80 million.
They grossed in three days. And think about that. This is Entertainment, you got to know who you're selling to. I'm looking out here as I'm talking to you at the window at the Four Seasons, and you know, broad Broadway is packed, there's people wasted, stumbling, they're here to be entertained. Now, I personally don't understand it, because I'm not trying to escape my reality. And I'm not judging these people. I'm talking factual. I can tell you right now, most of these people have nothing going on in their life, except misery. And they're getting fucked up, running up a charge bill on their credit card that they can't afford to pay drinking, drunk up, doped up, whatever. I don't care what you do. But I'm just saying, from my perspective, is it pisses me off, because there's good people doing this. It's just they don't listen to the stuff like we're talking about right now. Education, how much you want, like, I met so many people, I was sitting in the lobby with the kids and I'm just asked like, hey, who here? Oh, yeah, man, I flew in from Canada. Hey, man, I flew in from Washington. Hey, man, I've flown for California have flew in from my wife came in. We went there specifically for this to meet Deena sister, and her sister in law, they stayed at a different hotel, by the way. And because of the girls thing, and me and the kids just kind of hopped down and stayed at a different hotel, like I said, and they flew in specifically for this concert, a couple hour concert.
I genuinely don't understand it at all. Because I don't go to concerts. I don't like big crowds, like, well, I love concerts. I just don't like the crowds at the concerts, therefore, I don't go. So I just don't enjoy it. It's not fun to me. And it's like they're paying say $400 A ticket. And then they got their hotel room. 600 bucks a night each. And then they got the flight to get there. And then several of them have to take off work. Dina doesn't have to, but the other ones do. And then they have to leave like it's a three day thing. Four day thing. This is 1000s of dollars to be entertained. And again, just talking facts. My sister in laws, don't spend any money zero. For education, I remember. And still today, I invest all my money. In education. I invest hundreds of 1000s of dollars as I'm speaking to you right now. Hundreds of 1000s of dollars on highly paid education, to learn and grow myself. I would fly across the world to sit down with a mentor to learn something specific that I was working on. In a moment. I don't care who is singing. Drake, Morgan Wallen, Waylon? Well, I don't even know who the fuck these people are, nor do I care. But if I enjoyed, I would never I wouldn't, I wouldn't, I wouldn't. First I don't know their name. So I'm not dropping anything to go see him. But I don't understand the fatuous nation to be entertained for escapism. I want to learn how to be a better leader. I want to learn how to be a better tax preparer for my business, my life, I want to learn how to prepare my life. So when I depart, that the government doesn't get all my money, the government doesn't screw it up. The lawyers don't get all the money in the estate and blah, blah, like, this takes education. This takes learning this takes time.
8:44 Now, I'm not excited to do it always. But I get excited about the outcome. My entertainment is me actually performing my effort to do the work to get the result I want. And as I walk around, I'm not the fittest guy in the world. But holy shit what's going on with this world? When I walk around Nashville, down the streets, Broadway and all this? There's 400 pound girls packed into like a 200 pound sack. Their bellies are hanging out their asses hanging. It's and they think they look good. There's no way they truly think they look good. I might sound like a dick right now. But it's the truth. It shows you what's going on in their brain, or what's not going on. I should say. This way. I love talking to you guys. You guys are doers. You're learning this is entertainment to you right now. When I take my walks every day many miles spend an hour to two hours a day. I'm listening to audiobooks to make me a better human. I'm listening to podcasts to make me better human just like this one. That's Entertainment to me because I get excited because I realize where my flaws are, where I can improve that. What is up what is possible. I get a different framework and get a different way of thinking. That's my entertainment. I couldn't imagine hanging out with my kids with a T shirt with some guys on it or girls or whatever.
Like, hey, Homer. Oh, go to concert? Huh? No Daddy's going to work. To create something big in life. We're going to crush it. As you guys may or may not know, every year, I do a turkey bought my house, with my my in laws and my family. I do that for experience, not entertainment. I do it for lifelong memories. And I'm not saying again, don't get me wrong, if this is what you enjoy, this is your thing. Cool, but just know that's what it's for. But if you don't, if you don't have an education line of 50,000 a year, and your entertainment lines 10,000 a year, that's cool. But if it's if it's 50,000, a year for entertainment, and nothing for education, you're in trouble. I don't do it again. Every year to I take my dad, my father in law, my son, my brother in law, all these like we take in the sporting, I take him to the Bengals versus the browns, I get a sweet, we do it over the top, I get hotels for everybody. Not one person other than me, has an education line of expense. I investment. Now my dad, now my uncle's. Now my father in law. Now my brother in law, these are all good people, but they'd rather be entertained than educated. They'd rather pay men like pay to go watch other people be amazing. And then talk shit when they mess up catch you again, you can be inspired by what's possible by a receiver or running back recording whatever you're into. But you must have an education line, you must you must have an education lined, if you're entertaining. But this always goes to show like as a business owner, when you're selling something or making an offer.
This is very important. So please hear me out. If you want to this is the difference between making a lot of money or very little hard money. You must sell people what they want. And give them what they need. And if you want to get really crazy, sell people what they want. And give them what they want. These bars are packed. I don't care. Tony Robbins the best education, motivation. goal driven, amazing fucking people in the world cannot sell out three nights in a stadium at $400 A ticket people are not coming across the country slash the world to watch them to bring their friends what's cool that they're literally grabbing 2345 10 of their friends. Bringing them to this event together. They're turning it into a thing. Are you doing that for your education? Reminds me of my buddy. I remember in high school, he always bought CDs. Some of you listen to might not even know what CD is but a CD with music on it's like 20 $30 back then. His name was Bill he literally like if you remember back in the day, they'd have like the CD cases they had like 800 CDs, at least packs. It's like, I'm like that's a when I would see that as a kid. I'm like, that's a lot of money. I've only bought two CDs in my life ever. And I didn't buy one until I was 23 years old. And I was like stressed out buying it. It's 22 bucks. Stupid. And I'd always ask my friend Bill I'm like dude, why are you there? I love that music cool. But it's on the radio every other five minutes. Yeah, man, but I want to listen to on my own, but you could turn on the radio for free.
See, I always understood money is very important tool to get what you want. If you want more money, invest money in yourself, because I can make an investment in something and it could go to zero. But if I make an investment in me and I'm learning and growing, you can't take what's between my ears. I can lose on this deal. But I go to the next deal and do another deal make more money and then I invest more money myself and I learn more and I learn more and I learn more and like my education is first from tax advisors to mentorships and business to m&a attorneys and everything in between I have mentors for everything I don't invest in entertainment I invest in experiences I said with my pet my father and but like I do that because I want to just that's the only time I see my uncle's my one uncle passed away three years ago. He can't be at these anymore but it's cool to like put all these guys in a room and we Talk and connect. Truth is I don't even want to I don't care about the sport, I care about being with the family. The what I see a natural, just real. That's why I wanted to share this with you guys. This is like, this is the stuff I think about. When I'm sitting here, I'm like, I have so much knowledge and information that could make people's lives better. But they're not willing to part money to learn. And I can't teach them. If they're not willing to learn. They can't hear you. They will never hear you, right? So you have to realize, what are you selling?
Sell people what they want. Give them what they need. Here's a quote, I saw someone post recently, I don't I don't know when it was or who said it. But it goes something like this. If you want to waste your life, try to help people who don't want help. So as you get bigger as you start building your business, I can't if I'm in the HVAC company, HVAC business, and I'm selling the best air conditioner in the world. And you hate air conditioning, I could help you or your air conditioning is working, I can be the best sales guy with the best product, you don't care, it doesn't matter. So I'm wasting my time. And then I think I'm doing something wrong, the only thing I'm doing wrong is selling to the wrong person.
16:22 That's it. And I see a lot of you guys are selling to the wrong people. Like if you have conversions of 3% or 10% True conversions should be in the 2030 40% range. Because that means they're qualified. Like when people tell me like Dude, my conversions aren't good. Um, my first question is, what's your qualifier for conversion? If you don't have a good qualifier, I mean, I have some where my conversions are 100% in certain buckets of my businesses. Why? Because they have to qualify to even get in the bucket. And the person qualifying them as me, not them qualifying me by the time they're there, they're ready to buy. My job is to make sure they're a good fit for what we're doing. Does that makes sense? But this is called education. What you're doing right now I commend you. This is what life is about what you're doing right now. You know, right now you might be like struggling or it's hurting it. I get it. Every business I own today has struggled this year, in some way, shape, or form, financially, with people and staff and confusion and products. I mean, it's a lot going on.
That doesn't mean there's not good days and stuff. But like there's a lot of a lot of like grind and grit right now. But I love grit. Because I know everyone in this game that stays in the game another year, another two years, will prevail at a whole nother level. Because it's been easy for the last 16 years rather easy and businesses. Now it's time to dig deep. What are you made of? I've made a lot of bad decisions in business, I made a lot of bad investments, a lot of bad partnerships. But I'm not going to stop. I'm going to learn from them. I'm going to create new new guardrail structures. But my education is not just learning and listening, the most important part of education is executing and getting real time feedback. And inside of that, the reason why a lot of people don't like educating themselves in the field, is because you're gonna get fucking punched in the face, you're gonna get blood on the on the field, it's going to hurt some days, actually, the majority of the days. But when you start learning the game and start getting better, that's what's cool about the game of business. You get better as you evolve in sports, you get worse as you get older. And business you get better as you get older. Because what's between the ears, I promise you this, if you keep like keep your feet moving, educate yourself, get in the game. Most importantly, stay in the game. Don't give up.
Don't quit. I wanted to quit seven times the day already. I'm not quitting ever. I know. That's where most people fail, they quit. So the only way to fail in business is quit. You're going to have losses, you're going to take hours you're gonna take you're gonna have wins. I learned more from the losses than I do the wins every time. And every entrepreneur I know true entrepreneur. But I want you to take a real hard look. How much are you investing in education versus how much you invest in entertainment. I don't share the numbers. Don't share. I don't share them with yourself. And if you're spending more money on entertainment than your education, shame on you. So you don't have what you don't want. That's why you have what you have. If you want something different, you must do something different. That's what's cool about Nashville, Tennessee, June 25 And June 26. You're the first to hear what I'm about to share with you only got two more minutes. This will be my last event. I'm not doing anymore. It's too much work. It's a lot of Stroke. It's a lot. I have a lot of businesses and a lot of responsibilities. I'm not an event guy. These events lose lots of money. I do it for charity and helping like I can do it on my own. This will be my last event. Lots of people will come into the next year. No, you ain't fucker. You're a liar.
You're lying to yourself. But this is the same BS. This is the truth. The tickets are 997 As I'm speaking to you, they are going up to 1497 soon. If you haven't got a ticket to Nashville, you should email me Mark at Mark Evans diem.com Put in podcast dash Nashville let's talk and I will get on the phone mark at Mark Evans team.com or shoot me a message on Instagram at Mark Evans DM. I want you to know gather people 234 10 People bring them with you come as a collective learn together so much to share with you what's going on in Nashville will change your life. I can't wait to share more. But I want you to focus on E vers e let me know stay focused and keep educating. It will pay in spades. I promise you that so with that said
21:15 I'm here to help and teach you what I know and discover freedom no question Warren Kevin's when he stepped in the Dow tell him what's the deal make a deal make a deal maker dream maker. The journeys were in the process of a project A while ago so I know how we come from a lot of money I remember as a kid wanting to make money pregnancy no one making more than graduated high school with a 1.8 to me oh my principals and teachers are alive this to witness this somehow you're running into a thing give businesses walk away from it. Now be good I've been called to help people just like everybody chasing the money but I'm not chasing the money chasing the purpose or game my guess where we add isn't gonna get us where we want to go to push come to learn come to teaching without knowing how to discover freedom. No question was Kevin's when he stepped into dow he knows what I'm saying. I'm a deal maker, a deal maker. But I'm not just a deal maker, dream maker. The journeys where it's all about the process project
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